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venturebeat.com - 2/18/2009
Outbrain launches Sponsored But Good advertising
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News recommendation startup Outbrain has revealed its plans to make money through a targeted advertising program called Sponsored But Good. VentureBeat readers should be familiar with the Outbrain widget, since you it appears below each of our posts with recommendations of other stories you ...
Outbrain Launches "Sponsored But Good" Revenue Model
centernetworks.com - 2/18/2009
Outbrain Launches "Sponsored But Good" Revenue Model
— centernetworks.com — Last week NY-based recommendations service Outbrain raised $12 million with a total of $18 million in total... venture capital funding. Today Outbrain is announcing the launch of their revenue model which they are calling, "Sponsored But ... (more) Outbrain Launches "Sponsored But Good" Revenue Model

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mashable.com - 2/18/2009
Outbrain’s Monetization Plan: “Sponsored But Good” Links
— mashable.com — Outbrain, the well-funded company behind the content rating and recommendation widget you find on many blogs (including... this one), is revealing its business plan, and with it, a new way for publishers to monetize their content. What It Is Dubbed ... (more) Outbrain’s Monetization Plan: “Sponsored But Good” Links

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louisgray.com:  Outbrain Unveils Revenue Plan With Advertising That's Not Evil

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Outbrain Unveils Revenue Plan With Advertising That's Not Evil
louisgray.com — ... but good" program won't be for direct marketers, and it won't be self-serve. Bloggers can opt in to receiving revenue from the program, and can remove specific sponsored links, once registered with Outbrain, and use what they call a link zapper to zap live sponsored recommendations. And if you think you're share of the revenue pie isn't going to impact your life, you can even choose to pass it off to charity. See Also: Coverage from CenterNetworks, Mashable and VentureBeat. ...

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