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Opower: Positive Energy Signs Up 20 Utilities, Rebrands
Earth2Tech — ... , only about a quarter of us are expected to be interested in using home energy management dashboards and online energy management websites, says Ogi Kavazovic, Senior Director, Marketing & Strategy, for energy software startup Positive Energy, which this morning rebranded itself as Opower. That leaves a good three quarters of utility customers that will need something decidedly more low-tech . . . . like the paper-mailed energy-efficiency reports that Opower develops in addition to its software tools. Well, that’s the company’s pitch and utilities seem to be ...

Opower: Positive Energy Signs Up 20 Utilities, Rebrands [Earth2Tech]
GigaOM Network — ... , only about a quarter of us are expected to be interested in using home energy management dashboards and online energy management websites, says Ogi Kavazovic, Senior Director, Marketing & Strategy, for energy software startup Positive Energy, which this morning rebranded itself as Opower. That leaves a good three quarters of utility customers that will need something decidedly more low-tech . . . . like the paper-mailed energy-efficiency reports that Opower develops in addition to its software tools. Well, that’s the company’s ...

Start-up crunches data for home energy-efficiency tips
Green Tech — When it comes saving money on utility bills, good data beats out fancy energy displays any day, say the founders of energy-efficiency start-up Opower. The Arlington, Virginia-based company on Thursday officially launched its energy-efficiency recommendation service, after months of operating in stealth mode. Opower, previously called Positive Energy, has signed ...

GreenBeat: Google’s Lu, OPower’s Yates join the program
VentureBeat — ... engineer (and former astronaut!) Ed Lu, and OPower CEO Dan Yates, each adding their own brand of expertise to the conversation on consumer-facing energy management solutions: What will change consumer behavior? What do people really want to know about their energy use? Hear answers to these questions and more. ...

GreenBeat dives into the Smart Grid in T-3 hours!
VentureBeat — ... This is the first time we’ve seen the entire Silicon Valley community converge around a cleantech issue. And we’re not just talking about the usual suspects. Everyone from big corporate hitters like Cisco Systems and Oracle, to bright-eyed startups like OPower and ...

Home energy management gets a star turn at CES
VentureBeat — Several companies, appliance maker Whirlpool and energy retailer Direct Energy among them, have joined forces to showcase what the energy efficient home of the future will look like — using enough electronics to make it truly worthy of the Consumer Electronics show where it is debuting in Las Vegas. The demonstration system in question, called the Home Energy Manager (HEM), will include appliances that tap into a unified network to communicate how much energy they are using, when, why and how much it is costing. This type of data transmission is what will eventually ...

Never Mind the Valley: Here's Washington DC
ReadWriteWeb — The words "fat cats in Washington" have been uttered in every corner of the nation from Texas to the Bay, yet DC's tech scene is anything but sluggish. Companies like AOL, Nextel, MCI and Uunet found early success in the region and since then, a slew of young entrepreneurs have emerged to follow suit. Some of the companies include LivingSocial, Clearspring, CareerBuilder, OPower and iPhone app development service PointAbout. ReadWriteWeb caught up with some of the industry's movers and shakers to find out what the DC scene has to offer for ...

ReadWriteStart Weekly Wrapup
ReadWriteWeb — This week's ReadWriteStart Weekly Wrapup is chock-full of stories this week, so lets not waste any time recapping the top posts of the last week of February. We've got tips for keeping out the trolls, some advice for naming your startup, best methods for weeding out programming applicants, and an example of how Google Buzz can be used by startups to engage users. Also, our Never Mind the Valley series is back in full swing this week with profiles of Washington D.C. and Chicago. Sponsor Keeping Out the Trolls: Relevancy in User-Generated Content ...