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adage.com - 11/11/2008
Online Retailers Tightening Belts, Too
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NEW YORK (AdAge.com) -- With the economy sending bricks-and-mortar sales into a tailspin, web retailers are no longer immune to slowing sales or shrinking marketing budgets. In a Shop.org holiday survey, 30% of online retail marketers said they were trimming marketing budgets, while 16% said ...

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Wired: Epicenter:  Online Retailers Bracing for Stormy Weather

Screenwerk:  Shopping and Nervous Retailers

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Online Retailers Bracing for Stormy Weather
Wired: Epicenter — ... These trends, reported by AdAge, indicate a hunkering down even by virtual shopkeepers who have been steadily eating away at brick-and-mortar retailers for holiday bucks. This year a sinking tide stands to lower all boats. ...

Shopping and Nervous Retailers
Screenwerk — ... Many people argue that in an economic downturn the best thing to do is to market more aggressively. Yet that’s not what most businesses are doing; they’re trying to preserve cash and cut costs. AdAge reports that, according to a recent Shop.org survey online retailers are even tightening budgets: ...

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