Google calls it quits on the Yahoo ad deal; Will Microsoft enter the picture?
Between the Lines — ... In a move that’s not terribly surprising, Google said Wednesday that it is scrapping its search advertising deal with Yahoo. The move puts Yahoo’s search business back in play and may bring Microsoft back into the picture. In a blog post , Google announced it was ending its plans for a Yahoo partnership. According to David Drummond, Google’s Chief Legal Officer the headaches just didn’t make sense. After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns ...

Google Bails on Yahoo Deal
Digital Daily — ... Apparently Google would rather abandon its proposed advertising partnership with Yahoo than have the government dictate its terms. This morning Google walked away from the deal saying it’s not in the company’s best interests to risk the protracted legal battle brewing over it. From the official Google blog: ...

Google abandons Yahoo deal
VentureBeat — This just in. We’re updating. From Google: In June we announced an advertising agreement with Yahoo! that gave Yahoo! the option of using Google to provide ads on its websites (and its publisher partners’ sites) in the U.S. and Canada. At the same time, both companies agreed to delay implementation of the agreement to give regulators the chance to review it. While this wasn’t legally necessary, we thought it was the right thing to do because Google and Yahoo! have been successful in online advertising and we realized that any ...

Google Pulls Out Of Yahoo Deal; Will MSFT Re-Bid?
BARRONS.com: Tech Trader Daily — Google (GOOG) announced in a blog post this morning that it is pulling out of its advertising outsourcing agreement with Yahoo (YHOO). The company said the decision reflects opposition to the deal by both regulators and customers. In a post by David Drummond, SVP-Corporate Development and Chief Legal Officer, wrote that “after four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to ...

Google Pulls The Plug On Yahoo Advertising Deal
TechCrunch — ... After vowing repeatedly to go through with its search advertising deal with Yahoo no matter what the Justice Department does, Google reversed course today and pulled the plug on the deal. Chief legal counsel David Drummond writes: ...

Google Axes Yahoo Deal
InformationWeek - All Stories And Blogs — ... by the two companies seemed a reach at best. Given the power both Google and Yahoo wield in online advertising, many questioned whether such a deal would ever be approved by the government. Turns out, Google didn't really want to fight the matter. Here are the press releases issued today by both Google and Yahoo. Google writes : In June we announced an advertising agreement with Yahoo! that gave Yahoo! the option of using Google to provide ads on its websites (and its publisher partners' sites) in the U.S. and Canada. At the same time, both companies agreed to delay ...

Google Backs Out Of Yahoo Ad Search Deal
Wired: Epicenter — ... various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn't have been in the long-term interests of Google or our users, so we have decided to end the agreement,” David Drummond, senior vice president of corporate development and chief legal officer, writes on Google’s blog. ...

Google bails on Yahoo deal [Online Advertising]
Gawker: valleywag — ... Google won't be providing ads to Yahoo. The official Google version of the story says, "It's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners." Then again, it also says, "That would be like trying to drive down the road of innovation with the parking brake on." I'm serious. A grownup wrote that. ...

Google, Yahoo back out of ad deal
MacNN | The Macintosh News Network — [image] Google and Yahoo on Wednesday said they would end their controversial ad agreement and go their separate ways. The move is friendly but leaves Yahoo without a major third-party to show ads on certain search results, potentially cutting into Yahoo's overal results. Google describes the departure as being on amicable terms but also as the result of pressure from US government officials, which had forced revisions after concerns that it would create an unfair web monopoly. "It's clear that government regulators and some advertisers continue to have ...

Google, Yahoo back out of ad deal
Electronista | The Macintosh News Network — [image] Google and Yahoo on Wednesday said they would end their controversial ad agreement and go their separate ways. The move is friendly but leaves Yahoo without a major third-party to show ads on certain search results, potentially cutting into Yahoo's overal results. Google describes the departure as being on amicable terms but also as the result of pressure from US government officials, which had forced revisions after concerns that it would create an unfair web monopoly. "It's clear that government regulators and some advertisers continue to have ...

Google-Yahoo! Advertising Deal Dies
Pulse2 - Technology News And Reviews — ... Inc. (NASDAQ:YHOO).  Both companies decided to delay the implementation of the deal to see if regulators would approve it.  Due to pressure, regulators did not approve of the deal.  It was still being reviewed and it was even rumored that both companies sent a revised proposal that implied Yahoo! was willing to cap how much revenue they made from the partnership. David Drummond, SVP of Corporate Development and Chief Legal Officer at Google made the following statement on the Google Blog. However, after four months of review, including discussions of ...

Google encerra acordo de publicidade com o Yahoo!
BLOG.MACMAGAZINE — ... junho, o Yahoo! obteve a permissão de usar anúncios do Google em sua rede de websites (e sites de publicações parceiras) nos Estados Unidos e no Canadá. Diante da seriedade e da grandiosidade do acordo, ambas concordaram em adiar a implementação definitiva da parceria para dar tempo suficiente de obterem aprovações regulamentares, ainda que não fosse algo necessário judicialmente. Após quatro meses de análises e discussões, porém, o Google anunciou hoje que desistiu da iniciativa, diante de tantas preocupações relacionadas ao acordo, seja por parte do ...

Yahoo and Google: It’s Over, Folks
Mashable! — ... Earlier this year, as Yahoo fought off an acquisition attempt by Microsoft, it began to entertain a search advertising deal with Google. They even even went so far as to conduct a live trial of such a measure. Now the two Internet giants have effectively terminated the effort. ...

Google Backs Out of Yahoo Ad Deal [Google]
Lifehacker — ... [image] Google just announced that they're ending the agreement with Yahoo made earlier this year that would have partnered the two internet giants, providing Google ads to Yahoo. ...

Yahoo loses $800 million deal - Google is giving up
The Next Web — ... The main cause which made Google walk away seem to be that the government regulators and some advertisers still had concern about this deal and Google didn’t want to get into a legal battle, according to Google blog. ...

Yahoo losses $800 million deal - Google is giving up
The Next Web — ... The main cause which made Google walk away seem to be that the government regulators and some advertisers still had concern about this deal and Google didn’t want to get into a legal battle, according to Google blog. ...

Yahoo: We are so totally screwed
mathewingram.com/work — ... It’s not exactly a huge surprise, given the anti-trust brouhaha that the proposal caused in Washington, but Google formally announced that its search deal with Yahoo is over, kaput, deceased, pushing up the daisies — it is an ex-agreement. It wasn’t just the anti-trust concerns either; some advertisers were apparently worried about a lack of choice as a result of the tie-up, and not without reason. So how badly is Yahoo screwed right now? On a scale of one to 10, I would say Yahoo is now at 11. ...

News Flash: Google Was Never Yahoo’s Friend [GigaOM]
GigaOM Network — ... In a blog post, David Drummond, Google’s chief legal officer, announced today that the company is withdrawing from the so-called Yahoo-Google advertising partnership, mostly because it was getting too much scrutiny from the federal government. ...

Will Microsoft jump in as Google scraps ad partnership with Yahoo?
The Seattle Times: Microsoft Pri0 — At 7 a.m. today, Google announced on its official blog that it was scrapping its partnership with Yahoo on search advertising: "[A]fter four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn't have been in the long-term interests of Google or our users, so we have decided to end the ...

Oh Finally! The Google-Yahoo Search Ad Deal is Cancelled
Search Engine Journal — ... Google had a valid reason to walk away from the deal, and it so eloquently expressed this via a post at the Official Google Blog with lines that said: ...

Google, Yahoo Abandon Controversial Ad Deal
Tech Daily Dose — ... Google chief legal officer David Drummond posted news of the deal's demise on his company's Web site, saying that he felt the arrangement would have been good for publishers, advertisers, and users but "after four months of review… it's clear that government regulators and some advertisers continue to have concerns." "Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn't have been in the long-term interests of Google or our users," he wrote. Drummond added that the prospect of a lengthy ...

Google quits on Yahoo deal, but far too late
Technology: Technology blog | guardian.co.uk — ... Under legal pressure, Google has terminated the advertising deal that was created as a substitute for Yahoo being taken over by Microsoft. On the Official Google blog, Chief Legal Officer David Drummond says: ...

Google Walks Away from Yahoo Advertising Deal
ReadWriteWeb — ... , Google today announced that it has decided to walk away from the deal. Google was clearly not interested in a protracted legal battle that would potentially alienate its partners. In its own ...

Sue Decker's Memo to the Yahoo Troops
Bits — ... with Yahoo on Wednesday rather than fight a suit from the Justice Department. Google explained its decision in a blog post penned by David Drummond, its chief legal officer. Meanwhile, Yahoo said ...

Google Drops Yahoo Ad Deal
InformationWeek - All Stories And Blogs — ... ad publishers and some politicians have opposed the agreement, saying the partnership would lead to higher prices by dramatically reducing competition in search advertising and concentrating too much market power with Google. "After four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement," David Drummond, chief legal officer for Google, said in the company's blog. "Pressing ahead risked not only a protracted legal battle but also damage ...

Sorry, Jerry — now if you’ll just hand that life jacket up here to the guys in the boat …
GMSV — ... “). Today, Google said it just didn’t need the hassle of a high-maintenance relationship and walked away.“After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement,” wrote David Drummond, the search sovereign’s chief legal officer . “Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided ...

Google kills Yahoo! ad deal
Download Squad — ... Remember how Yahoo! and Google announced this summer that they would be partnering to place Google AdSense ads next to Yahoo! search results? Yeah, that's not going to happen. Basically, Google says it's pulling out of the deal because government regulators and "some advertisers" are uncomfortable with the idea. The New York Times puts things a bit more strongly, mentioning that regulators planned to file a lawsuit to block the patnership between two of the largest web search portals. The deal was first announced back in June, shortly after ...

A new opening for Microsoft to buy Yahoo?
The Microsoft Blog — ... still think it's worth more than $33 a share. I still think it makes sense for their shareholders and ours." As for the falling apart of the deal, that wasn't much of a surprise. Just last week, there were reports that the two companies were considering canceling the deal. And yesterday, several media outlets reported that the two companies had submitted a new version of the deal in an attempt to appease regulators' concerns. It was Google that pulled out. On Google's corporate blog , the company's chief legal officer said: ... After four months of review, including ...

Google Walks on Ad Deal, End of Yahoo??
Broadband Developments — ... Google announced on the Google blog this morning that they’re dropping the deal with Yahoo. Instead of standing up to government antitrust scrutiny, they’ve chosen to simply walk away. Personally I think they’ll wait for a “friendlier” government and try again next year; after all they’ve been calling Obama “the Google president” internally for months. However, let’s pretend for a second that doesn’t happen. Google has really left yahoo at the altar for good… ...

Google Drops Out of Yahoo! Search Ad Deal
Alice Hill's Real Tech News - Independent Tech — ... the deal. The reason appears (mostly) to have been regulatory, rather than financial. It’s been months since the deal was announced, and despite tweaking the agreement, Google and Yahoo! have been unable to satisfy regulators, as well as advertisers. As late as Monday it was reported by the Wall Street Journal that the partners had had proposed restrictions, capping the number of search ads Yahoo could “outsource” to Google, but this announcement indicates that bid didn’t fly. In a blog post , David Drummond, Senior Vice President, Corporate Development and Chief Legal ...

No Yahoogle, Welcome Microhoo
Profy — ... This morning Google has announced on the official blog that it will not proceed with the advertising deal with Yahoo. This deal was supposed to help Yahoo withstand the acquisition by Microsoft by offering it a stable revenue stream to survive and support itself. The revenue was supposed to be generated by Yahoo showing Google ads on its sites. ...

Yahoo's Yang: Sadder, Yes... Wiser? Maybe
Internet Evolution: — ... went back to Microsoft, willing to take its offer, but at that point the company had lost interest. "We said, look, even at the price you were suggesting, do you want to do the deal? They said no." And as far as a potential search deal goes, whereby Yahoo would sell its search business to Microsoft (something it once opposed), Yahoo is now "open-minded" -- but Microsoft remains, for the time being, aloof. Microsoft isn't alone in leaving Yahoo at the altar. Yesterday, Google called off a search advertising deal which had been under scrutiny by the Department of Justice. ...

Google's Tighter Cost Controls
Google Operating System — ... trainers. It let engineers spend 20% of their time pursuing pet projects." But Google's revenue growth has slowed down, the stock is now at less than $300 and Google is not invulnerable to the economy crisis. That means Google must act more responsibly and start to find more safe bets. Google says that it wants to "prioritize our resources and focus more on our core search, ads and apps business." That's the official explanation for closing Lively and for ending the agreement with Yahoo for providing search ads. "We have to behave as ...

DOJ Ace: Google Dodged Monopoly Lawsuit By Three Hours
Tech Observer — ... Google had little appetite for a legal battle with the Justice Department, so the company bailed on the plan, leaving Yahoo out to dry. ...

DOJ Ace: Google Dodged Monopoly Lawsuit By 3 Hours
Wired: Epicenter — ... Google had little appetite for a legal battle with the Justice Department, so the company bailed on the plan, leaving Yahoo out to dry. ...