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Mobile 2.0 conference is all about innovation….and the recession
VentureBeat — ... Another interesting project to watch today is O2 Litmus, which is O2’s stealth project that intends to bring together mobile developers and early mobile users and which has generated some buzz. O2 Litmus project leader James Parton will be speaking more about the project later this morning. See its sign-up page here. Some insiders say its a way for operators to ...

O2 looks to pass the Litmus test
Technology: Technology blog | guardian.co.uk — ... Litmus, which is unlikely to see daylight until next year, is an odd little beast: an incubator-like app store for developers to shop their stuff to early adopters. ...

O2 launches apps website
Web User | News — ... as well as give feedback and share thoughts with other members. Apps currently on show on the Litmus site include IQ Booster and Quit Smoking with Alan Carr. As an incentive for O2 customers to get involved in the development site, those who sign up will be able to preview apps first as well as take an active role in reviewing, rating and blogging. Litmus is not an app store, like Apple's App store, which offers thousands of applications for the iPhone and iPod Touch. www.o2litmus.co.uk ...

MWC 2009: O2 to pay customers to test apps on its app store
Tech Digest — ... get paid the pre-agreed amount. Frequent and helpful testers will increase their "O2 Litmus tester reputation", though it's unclear if that's going to be some sort of rating system, or just a more traditional, ethereal, reputation based on those things we used to have called "feelings". Remember them? O2 Litmus is available on the Motorola V3, Nokia N95, O2 Xda Orbit II, Samsung U600 and the Sony Ericsson W910, among others. Nearly 150 apps are available, and you can sign up at the O2 Litmus website. ...

O2 recruiting customers for O2 Litmus
T3.com All — O2 recruiting customers for O2 Litmus Cash for playing with your phone How does the idea of free software, first use of applications and cash in your pocket grab you? Well, if you happen to be an O2 customer, all of that could await you with O2 Litmus. Here's the deal - you sign up to the Litmus program and in return, you get to test and evaluate the latest apps for your phone. So far so good. But it gets better. Once you've tried the software, you can feedback your thoughts to fellow users and developers, shaping the final version before it goes to market. Yes, playing god with someone's work and possibly livelihood, ...

O2’s Litmus video tour
IntoMobile - Cell Phone News, Information, and Analysis — ... For O2 customers, Litmus gives them the chance to get their hands on the best new mobile applications first, long before their friends or family have access to them. At Litmus, they have real influence in the community, helping to decide which applications and ideas sink and which of them swim, thanks to community tools that let customers talk directly to developers, review and rate their applications and suggest new features. To find out more, you can visit www.o2litmus.co.uk Related News from IntoMobile: ...

O2 launches search for best iPhone app for O2 customers
IntoMobile - Cell Phone News, Information, and Analysis — ... in the UK. Peter Rampling, O2’s Marketing Director said: “Since we launched Litmus last year, we’ve seen some fantastic innovation and I believe that working together with the world-wide Litmus community we can develop amazing applications for O2 customers, initially on iPhone and then all our devices – the beauty of Litmus is that we will have a community of O2 customers who will also vote for their favourite.” You can of course find out more here. Related News from IntoMobile: ...

OverTheAir 2009
Tom Hume — ... and James Parton of O2 Litmus. Of particular interest were some comments from James on the need for operators to review applications. When I asked how Google get away with not doing this (comparing in my head the publish-instantly process the Android Marketplace offers to the proud proclamation from a Vodafone gentleman earlier that they could launch apps in 10 days), the answer James gave was customer support costs: that the operator is the one fielding this particular bugbear, and who needs to cover themselves. ...

Orange Is Eager To Invest In Services That Help With Customer Relations
mocoNews — ... It’s more than a little similar to O2’s Limus project, which builds apps exclusive to customers such as the My O2 app and a forthcoming ...

Mobile 2.0 Europe 2009 – Thank You!
Mobile 2.0 Europe Conference — ... 2.0 Europe was again great with lots of interesting sessions and speakers from different area’s in the mobile ecosystem. We would like to thank everybody who participated and helped make it a success, especially our partners ESADE , Barcelona Activa , Sun Microsystems , Vodafone Betavine , Forum Nokia , Yahoo! , Smaato , Getjar , 22@ Barcelona , The Finnish Mobile Association , O2 Litmus , Shozu and Amiando for their invaluable support. Many thanks to all ...

O2 Litmus targets over 1 million O2 Customers
IntoMobile - Cell Phone News, Information, and Analysis — ... Developers should go to www.o2litmus.co.uk to make sure their apps are uploaded in time. Related News from IntoMobile: O2’s Litmus video tour O2UK launches “Litmus” ...