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NYT Claims To Have Figured Out Facebook As A Business Tool—At Least For One Night

Andy Beal's Marketing Pilgrim found this 12/2/2008 on paidcontent.org

The NYT is declaring that it cracked the code on using Facebook as a promotional vehicle. The company says that a branding campaign this month aimed at building Facebook fans around election news netted the paper "4.3 times the value of our spend," according to a memo by president Scott ...