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NYT Claims To Have Figured Out Facebook As A Business Tool—At Least For One Night
The NYT is declaring that it cracked the code on using Facebook as a promotional vehicle. The company says that a branding campaign this month aimed at building Facebook fans around election news netted the paper "4.3 times the value of our spend," according to a memo by president Scott ...
Facebook Aims to Extend Its Reach Across the Web
Facebook Aims to Extend Its Reach Across the Web
nytimes.com — With Facebook Connect, users can log onto a variety of sites and see their friends’ activities there. > (more) Facebook Aims to Extend Its Reach Across the Web
Nokia N97: the ultimate Facebook device
scobleizer.com — Nokia just announced the N97. I got a chance to play with it last night and realized they have built the ultimate Facebook device. Now, I’m sure, lots of you will wonder how it compares to the iPhone. Well, for a Facebook user it isn’t ... (more) Nokia N97: the ultimate Facebook device
Social Web’s Big Question: Federate or Aggregate? [GigaOM]
Social Web’s Big Question: Federate or Aggregate? [GigaOM]
gigaom.com — Inventor and tech-philosopher Dave Winer Twittered tonight that federation is the hot thing, pointing to a New York Times article about Facebook Connect . And just like that he touched upon the third rail of our increasingly social web. The big ... (more) Social Web’s Big Question: Federate or Aggregate? [GigaOM]
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Marketing News Roundup, December 1
Andy Beal's Marketing Pilgrim — ... that will work for you? Maybe, if your goal is tripling your number of fans overnight (and you’re willing to exploit the popularity of Barack Obama). But can that = money? (via) ...

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