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www.paidcontent.org — The NYT is declaring that it cracked the code on using Facebook as a promotional vehicle. The company says that a branding campaign this month aimed at building Facebook fans around election news netted the paper "4.3 times the value of our spend," according to a memo by president Scott ...
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Andy Beal's Marketing Pilgrim
found this 12/2/2008
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Marketing News Roundup, December 1
Andy Beal's Marketing Pilgrim —
... that will work for you? Maybe, if your goal is tripling your number of fans overnight (and you’re willing to exploit the popularity of Barack Obama). But can that = money? (via) ...
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Facebook Developers | Facebook Developers News
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Facebook Connect: Scary but good — CNET News.com 12/1/2008
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