macnn.com - 10/31/2008
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In the ongoing competitive ad campaign battle between Microsoft and Apple, the recent "Get a Mac" ads have achieved nearly 70 percent of the "I'm a PC" online views, according to Visible Measures viral video research that compared numbers only from the first week after each launch. The ...
appleinsider.com - 10/31/2008
nytimes.com - 11/3/2008
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nytimes.com —
Microsoft plans to report on Monday that the
security of its Windows operating system has significantly improved,...
while at the same time the threat of computer viruses, frauds and other online scourges has become much more serious. The company ...
(more)
On Security, Microsoft Reports Progress and Alarm
forbes.com - 10/30/2008
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forbes.com —
Personal Technology When Apple Failed Andy Greenberg ,
10.30.08, 6:00 AM ET Boston - Long ago, before...
the iPhone, before the iPod, before even the second coming of Steve Jobs, Apple was not the infallible juggernaut of innovation it's known as today. ...
(more)
When Apple Failed
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Microsoft puts "I'm a PC" kiosk near Apple store
MacNN | The Macintosh News Network —
... and a "leaked" company e-mail ahead of the new MacBook launch perpetuating notions that Apple unfairly limits hardware choices and prices. The existing "I'm a PC" campaign, which joins a larger $300 million effort, has so far earned mixed reactions and has been outperformed by the Seinfeld campaign despite more directly targeting Apple. Filed under : ...
Microsoft puts "I'm a PC" kiosk near Apple store
Electronista | The Macintosh News Network —
... and a "leaked" company e-mail ahead of the new MacBook launch perpetuating notions that Apple unfairly limits hardware choices and prices. The existing "I'm a PC" campaign, which joins a larger $300 million effort, has so far earned mixed reactions and has been outperformed by the Seinfeld campaign despite more directly targeting Apple. Filed under : ...
Related Content
Apple Ads About Microsoft Ads About Apple Ads About Microsoft
technologizer.com 10/20/2008 — Apple released a couple of new “Get a Mac” ads today, and while I wouldn’t usually bother to mention that here, these ones are noteworthy: They make direct reference to Microsoft’s current $300 million ad campaign for Windows. ...
Apple ads blunt Microsoft's 'I'm a PC' campaign
computerworld.com 10/30/2008 — Apple's anti-Vista response to its rival's "I'm a PC" marketing campaign blunted Microsoft's efforts, according to Visible Measures, an Internet video metrics firm.
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
blog.wired.com 11/1/2008 —
Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes ...
Microsoft Asks You To Make Its Next 'I'm a PC' Ads
blog.wired.com 10/29/2008 —
Microsoft has moved from paying $3 million for a spokesman to getting its advertising for free. The next phase of its "I'm a PC" campaign has made the switch to user generated content.
The campaign began with Jerry Seinfeld and ...
Electronista | Microsoft airs "I'm a PC" Windows ad
macnn.com 10/31/2008 — Microsoft tonight aired its first second-phase ad and started its more direct campaign to combat the image portrayed by Apple. Shifting significantly from the company's approach of avoiding Windows discussion, the spot begins by playing on Apple's ...
Has Apple Successfully Lured Microsoft Into an Ad War?
businessweek.com 10/24/2008 — If you hadn't noticed, Apple's "I'm a Mac" ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered...
Microsoft hits Apple on their own turf
boygeniusreport.com 11/1/2008 —
The gauntlet has been thrown down and Microsoft is making it pretty clear that they’re not going to be bullied around by Apple’s advertising tactics. In England at least. Apparently, these booths aren’t just advertisements, but ...
Electronista | Microsoft to copy Apple Genius strategy
macnn.com 10/31/2008 — Microsoft on Friday said that its $300 million marketing campaign will now involve in-store representatives to promote the brand, the company's general manager of corporate communications, Tom Pilla, says . Effectively mimicking Apple's Geniuses as ...
Apple Tax 2.0
community.winsupersite.com 1/6/2009 — With Macworld opening tomorrow, Microsoft has begun discussing the “Apple Tax” again. The company last brought up this concept in October, just before Apple released more-expensive-than-the-previous-version MacBook and MacBook Pro models, which was ...
Tablet MacBook launched... again —
The Register 10/31/2008
And still not by Apple Tablet computing fans fed up with waiting for Apple to release a pen-powered Mac are at long last able to buy one thanks to US-based Mac upgrade specialist Other World Computing.…
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