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Screenwerk: Consumers to Resist Pay Walls
ReadWriteWeb: 80% of US Consumers Won't Pay For Online Content
Reactions
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RT @alobbs: It's so true… “80% won't pay for online content (and the other 20% are probably lying)”: http://bit.ly/1l1wWw 11/25/2009 |
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Oldie but goodie: New Forrester Report: Consumers Weigh In On Paying For Content http://bit.ly/1l1wWw 11/25/2009 |
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RT @hugeinc @forrester paying for content: 80% of people won't pay to read online http://bit.ly/1l1wWw 11/24/2009 |
Consumers to Resist Pay Walls
Screenwerk —
... No surprises here: Forrester discusses the results of a consumer survey in which it’s reported that 80% won’t pay once the newspaper pay walls go up: ...
80% of US Consumers Won't Pay For Online Content
ReadWriteWeb —
... According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites. Those users who would consider paying for content are mostly interested in subscriptions. Only a small minority of consumers (3%) is interested in making micropayments. The study also asked which distribution channel consumers would prefer if their favorite publications ceased to exist in print. 37% preferred the web, 14% mobile phones and 11% would prefer to read the content on their laptops or netbooks. 10% would prefer PDFs ...
80% of Consumers Would Not Pay For Content
WebProNews Feed —
... There are many talking points on these options, and Sullivan does a wonderful job of going through them with Cohen. The real question, however, is whether or not it is worth it to even have a paywall. If the latest research from Forrester is any indication, offering only paid content is not the wisest decision, because 80% of consumers wouldn't access news sites if they had to pay. ...
100 Million People In The US Are Ready To Pay For Online Content
Podcasting News —
... According to a new Forrester Survey, 80% say they wouldn’t bother to access newspaper and magazine content online if it were no longer free. ...
Reality Check: 80% Won't Pay for Online Content (And the Other 20% Are Probably Lying)
Gawker: valleywag —
Forrester Research has a new study out that Rupert Murdoch should probably download: Of 4,000 people polled, 80 percent will not pay for online newspapers or magazines, and the rest are divided on how they want to pay.
That's bad news not only for News Corp. chairman Murdoch but also for all the other old media barons hoping online paywalls will save their bacon. Even those who will pay can't decide if they want to buy individual articles via micropayments, subscribe to print-online bundles or subscribe to just the website:
Then ...
Reality Check: 80% Won't Pay for Online Content (And the Other 20% Are Probably Lying)
Valleywag —
Forrester Research has a new study out that Rupert Murdoch should probably download: Of 4,000 people polled, 80 percent will not pay for online newspapers or magazines, and the rest are divided on how they want to pay.
That's bad news not only for News Corp. chairman Murdoch but also for all the other old media barons hoping online paywalls will save their bacon. Even those who will pay can't decide if they want to buy individual articles via micropayments, subscribe to print-online bundles or subscribe to just the website:
Then ...
80% of Consumers Would Not Pay For Content
WebProNews Feed —
... There are many talking points on these options, and Sullivan does a wonderful job of going through them with Cohen. The real question, however, is whether or not it is worth it to even have a paywall. If the latest research from Forrester is any indication, offering only paid content is not the wisest decision, because 80% of consumers wouldn't access news sites if they had to pay. ...
Where The Digital Music Business Is Headed In 2010 (And Why 2009 Was So Disappointing)
paidContent —
... see continued growth for the likes of SellaBand, MyMajorCompany and Tune Core. These sites that create a route to audiences for artists either not good enough or not yet good enough for record deals play to the strength of the Internet as a social channel for artists and fans. Which of course is all the more reason for MySpace to be watching its back.
Mark Mulligan is an analyst at Forrester Research, where he serves, and contributes to the Forrester blog for, Consumer Product Strategy professionals. ...
How The New York Times Should Charge For Content
paidContent —
... ‘s smaller 11-plus million. It’s safe to assume that traffic will go down, even providing that some brand-critical content will remain free (please don’t cut off my David Brooks drip, please). The question is whether the traffic will get cut by 80 percent, as our survey would indicate, or whether it will end up somewhere less damaged, cut, say, by 30 percent—though with far fewer page views per viewer because the only way to keep site visits high is to give select content away for free, but that free content has to have a ...
