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Local.com and Virgin Mobile Partner for Local Mobile Directory Service
Search Engine Journal — ... Local.com and Virgin Mobile USA have partnered to rollout their Local Mobile on the Virgin Mobile USA network, which enjoys more than 5 milion customers. Local Mobile is an advertising supported mobile site that gives users access to local directory services and results for local businesses, products and services. ...

Local.com launches Local Mobile directory service for Virgin Mobile
901am — Local.com Corporation and Virgin Mobile USA announced the launch of Local Mobile on the Virgin Mobile USA network. Virgin Mobile USA’s more than five million customers can now leverage the power of Local Mobile directly from all 3G Virgin Mobile USA handsets. Local Mobile is an ad-supported local mobile site that provides users with easy access to directory services and search results for local businesses, products and services via their mobile internet service. Local.com partnered with Trilibis Mobile, a leading provider of mobile community applications ...

Local.com goes local for video
Webware.com — Local.com, a search site that helps users find places and information about their community, announced Thursday that it will start integrating local video ads throughout the company's site in an attempt to increase ad relevance and revenue. According to the company, it has inked a ...

Local.com integrates local business video content
901am — ... Local.com Corporation has integrated local video ads throughout the Local.com site. This is the first phase of a longer term strategy by Local.com to capture share in the emerging local video market. ...

Local.com partners with Valpak for online coupons
901am — Local search site Local.com Corporation announced an agreement with Valpak to distribute local business offers throughout the Local.com network. Valpak coupons will appear on search results and profile pages of the Local.com site and network of over 700 regional media sites. Local.com users now have direct access to Valpak savings and discounts and can print coupons for redemption at local businesses nationwide. Local.com provides over 19 million consumers per month with relevant local business information, including ratings and reviews, maps, driving ...

Daily Tidbits: TomTom takes aim at Google Maps
Webware.com — GPS vendor, TomTom, announced Thursday that it has launched an online mapping solution to compete with MapQuest and Google Maps. Dubbed TomTom Route Planner, the free service provides door-to-door route planning options to any address in the U.S. or Canada. Using ...

New Classifieds Aggregators: iList and Bamboo Ad Net
BIA/Kelsey Blog — ... , Oodle, Local.com, Info.com and some others. It also provides dealers with sophisticated reporting, and promotes the dealership itself with SEO-friendly microsites, that includes lead collection. ...

Jivox Launces ‘Video Engagement Scores’
BIA/Kelsey Blog — ... getting 30,000 to 50,000 impressions apiece. Nesamoney adds that the majority of the company’s advertisers come from its own sales efforts. Looking forward, more advertisers will be ramped up as the “white label” publisher network rolls out. Media and directory companies that have signed up to the network include Google Local, several Media News Group newspapers, The Examiner news sites in many markets, Media General’s Tampa Tribune, Local.com, some Clear Channel radio stations, some TV stations, Accuweather and ...

Local.com Revamps Site; Profitability Expected by E.O.Y.
BIA/Kelsey Blog — ... Local.com has made its first substantive changes to the site in over a year. CEO Heath Clarke says the changes make it easier to find all the varied content on the local portal. It will also make it easier for the site to add more data to profiles and incorporate user generated content, such as reviews, which the site has already been generating. ...

TKG Data and Analysis: A Weekly Recap
BIA/Kelsey Blog — ... Local.com has made its first substantive changes to the site in over a year. CEO Heath Clarke says the changes make it easier to find all the varied content on the local portal. It will also make it easier for the site to add more data to profiles and incorporate user generated content, such as reviews, which the site has already been generating. ...

Webware Radar: Trulia finds people still want 'American Dream'
Webware.com — Real estate search site Trulia released a survey Thursday showing that the "American Dream" of owning a home is still alive even as the recession continues to plague the world. According to the company, more than 75 percent of Americans still consider owning a home as part of achieving ...

Local.com Marks 10th Year; SuperPages Deal Expanded
BIA/Kelsey Blog — ... Local.com,  the public company that started life as Interchange Corp., observed its 10th anniversary last week, complete with a red balloon-festooned party at its headquarters in Irvine, CA, and an upgrade of its three-year-old, local ad distribution agreement with Idearc’s ...

‘New’ LiveDeal Focuses on SMBs; Selling Off Many IYP Accounts
BIA/Kelsey Blog — ... To date, 24,000 accounts have been sold off, including 14,000 yesterday to Local.com, which paid $3.1 million. That leaves roughly 25,000 of LiveDeal’s original directory accounts. ...

MojoPages Raises $5 Million In First Round, As Rival Local.com Goes Shopping
paidContent — ... said Tuesday it had raised $5 million in a first round of funding—funds it would use in part to boost its core private-label search offering, which lets media companies put local directories on their sites under their own brands. That pits the company directly against Local.com, which has a similar offering, according to analyst ...

MojoPages Lands $5 Million; Pushes Local Affiliation Strategy
BIA/Kelsey Blog — ... Today’s MojoPages news has coincided with several recent announcements from Local.com, which is probably Mojo’s most direct competitor in vying for local search contracts via its white label division, formerly known as PremierGuide.com (Other competitors include Localeze and business directory products from Travidia and HarvestInfo. Several other companies have either folded up or been acquired). ...

Matchbin Brings Web 2.0 Services to the Boonies
BIA/Kelsey Blog — ... 40 person company, settled on its current strategy during a relaunch in January 2008, and now has 315 affiliate titles, adding 20-25 more per month. In 2009, it projects revenues of $2.5 million, up from $800,000 in 2008. The majority of Matchbin’s affiliates are weekly community papers, but the company also has TV and radio stations, as well as some newspapers. Major competitors include TownNews, which is principally owned by Lee Enterprises; Ellington; Local.com’s Local Connect service (formerly PremierGuide) and The Digital Press ...

Local.com Re-orgs into 3 Business Units
BIA/Kelsey Blog — ... Local.com has reorganized around three business units: “Owned & Operated,” “Sales & Advertiser Services,” and “Network.”  The latter unit will consist of over 700 regional media sites, formerly associated with PremierGuide and its successor, and the new Local Distribution Network.  Former Autobytel SVP of Advertising and Business Development Richard Szatkowski will be GM of both the Network and Sales &Advertiser Services units. ...

BIA/Kelsey Data & Analysis: A Weekly Recap
BIA/Kelsey Blog — ... Local.com has reorganized around three business units: “Owned & Operated,” “Sales & Advertiser Services,” and “Network.” The latter unit will consist of more than 700 regional media sites, formerly associated with PremierGuide and its successor, and the new Local Distribution Network. ...