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techcrunch.com - 11/6/2008

MySpace MyAds Product A $50 Million Business A Month After Launch

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MySpace’s self service display ad product, called MyAds , officially launched on October 12 , less than a month ago. Advertisers can bypass the normal sales routine, use a Flash tool to create their own display ads, and run them on a cost-per-click basis. The minimum CPC rate is $0.25.  ...

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First Bytes: Yahoo, Vodafone, MySpace, Mogreet
Tech Observer — For Yahoo's Yang, Microsoft seen as the best option. [PaidContent] Vodafone gains control of South Africa's Vodacom. [AFP] Myspace's MyAds already a $50 million product less than one month after launch. [TechCrunch] Venice Beach-based Mogreet lands $5 million in second round funding for mobile video messaging platform. [TechCrunch] Tech and communications advisers named in Obama's transition team. [PaidContent] --Andrea Chalupa Related Links First Bytes: RadioShack, SecondLife, ...

News Corp Posts Disappointing Financial Results
WebProNews Feed — ... a couple of its online properties are working well, with MySpace and WSJ.com making impressive amounts of money. Let's start with the good news, then. Fox Interactive Media apparently increased its revenues by 17 percent thanks to growth in advertising and search at MySpace. Given all the hubbub (and statistics) about MySpace losing ground to Facebook, this must strike some supporters as a pleasant surprise. Also, although this next development fits into a different timeframe, Michael Arrington reported that the recently launched MySpace MyAds system seems to be taking off. ...

Roundup: Cisco’s mixed results, Hitwise election site stats, and more
VentureBeat — ... MySpace’s new self-serve ads may be making up to $50 million a month — That’s what TechCrunch is hearing. ...

Advertisers to Use Banners Less?
WebProNews Feed — ... to be seeing an outstanding amount of enthusiasm toward their new MyAds platform."Demand for the product was immediate and significant, we've heard from multiple sources close to the company," says Michael Arrington from TechCrunch . "Average daily revenue, say our sources, is $140,000 - $180,000, which means MyAds is at least a $50 million/year business for MySpace already." Signs point to Display ads coming back in a big way (as I discussed ...

MySpace Revenue Up, New Ads Up Even More
Andy Beal's Marketing Pilgrim — ... , is doing booming business. Michael Arrington’s sources estimate that the three-week-old platform is raking in on average $140,000 to $180,000 a day—making it a $50M a year business in less than a month. These levels may be sustainable long term, too. ...

Facebook Moves Further Down the Monetization Path
BIA/Kelsey Blog — ... Elsewhere in the world of social network advertising, MySpace’s MyAds have shown positive metrics so far, pulling in up to $180,000 per day according to TechCrunch. This means the product is on pace to bring in $50 million per year. Introduced in last month, the product involves a self serve banner ad creation and targeting tool, similar to that offered by AdReady (see past ...

'MySpace Local' Helps Support Local Music
WebProNews Feed — ... , to include a broader range of businesses. Here is an online presentation outlining the new section using LA's famed Pink's as an example. (That's Pink's the famous hot dog stand; not Pink the musician.) Venues and bands can can promote on MySpace Local using the MySpace Ads self-service advertising platform which launched last Fall. ...