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flycast.fm - 1/8/2009

Mobile

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Mobile

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Mobile Applications A Hit With Brands
mocoNews — ... What's the next big thing in mobile advertising? Apparently, its not the oft-touted location-based ads, or mobile video, but mobile applications. Charles Henri Prevost, VP of Global Business Development at Phonevalley, the mobile arm of ad giant Publicis, told MobiAd, "Almost every request we get from a brand these days includes a mobile application." Scott Seaborn, Ogilvy Group UK's head of mobile reported that three years ago, the ad firm was mostly doing WAP banners, while for the past several months, they've been doing applications. ...

Mobile Applications: The Next Big Thing In Mobile Marketing?
textually.org — Over the past several months, a new phenomenon has been sweeping the world of mobile advertising and marketing. In addition to traditional banners, text links, and videos, Mobile Applications have won a major place in the hearts of brands and agencies alike. MobiADNews reports via ...

Are All Web App Platforms Doomed by Fatigue?
SitePoint — ... The flood of applications is already becoming a problem, though. “With such a wide variety of platforms, stores, and applications, discovery is actually becoming the big problem these days,” writes Mobile Advertising News. ...