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MLB Drops Silverlight for Flash
Contentinople: — Microsoft Corp. (Nasdaq: MSFT)'s Silverlight platform has lost one of its marquee customers, with the announcement today that Major League Baseball will use Adobe Systems Inc. 's Flash streaming for the next two years of MLB.tv . Under the deal that is being announced at the Adobe MAX conference today, the league has agreed to use Adobe Flash for live and on-demand streaming of all Major League Baseball for the next two years -- beginning with Opening Day 2009. In addition to using the Flash Media Player to deliver streams in customer Web ...

MLB.com off-season package delivers live baseball this winter
901am — ... The offseason package, which is available now at MLB.TV,, is highlighted by nearly 50 hours of exclusive coverage from the annual Baseball Winter Meetings, which begin on December 8 and will culminate with MLB.com’s live pick-by-pick streaming of the Rule 5 Draft on December 11. Shane Victorino of the World Series Champion Phillies, 2008 Home Run Derby champion Josh Hamilton and two-time Cy Young Award winner Johan Santana are among the players chosen in past Rule 5 Drafts. ...

MLB.TV Adds HD Viewing
NewTeeVee — ... I don’t follow baseball, but I may start, just to check out the new media player from MLB.TV. Rolling out in time for spring training, the new MLB.TV video player features DVR capabilities that let you pause and rewind live games, live game chat and if you have a fast enough connection, you can now watch games in HD. ...

Some information wants to be sold?
TeleRead: Bring the E-Books Home — The crux of many of the “can newspapers be saved” articles we have covered in recent months is whether consumers would be willing to pay for content. In a recent article, Slate—itself a veteran of attempting to charge users for content—looks at kinds of content for which consumers might be willing to pay. In the article, Jack Shafer writes: Not all successful paid sites are alike, but they all share at least one of these attributes: 1) They are so amazing as to be irreplaceable. 2) They are beautifully designed and executed and extremely ...

Play Ball! Preview MLB.TV in HD Today
NewTeeVee — ... Hey baseball fans, or heck, even non-baseball fans, MLB.TV is offering a free preview of its brand-new HD media player today to non-subscribers. Take a break from your daily grind to watch the Yankees take on the Phillies during a Spring Training game at 1:05 ET. ...

MLB.com offers free preview of MLB.TV HD player
901am — ... will cap the public beta of its new high definition media player with a two-day free preview of MLB.TV Premium today and tomorrow. The preview will feature five Spring Training games, including the first games at the world’s and New York City’s two newest ballparks – Yankee Stadium and Citi Field. ...

MLBAM Wins Patent To Enhance Online Game Black-Outs
paidContent — ... MLBAM has been broadcasting live and catch-up games through MLB.tv since 2003, starting at $79.95 a year. While the patent seems primarily designed to comply with TV rights, it also has uses for "sweepstakes, contests, promotions and fantasy games", the description says. And it doesn't stop there: "Localized news, weather, and events listings may be targeted at a network entity" and it "may be utilized to direct advertisements or offer other information via a network that has a higher likelihood of being the relevant to a network user". So, while the system will ...

Boxee Swings For The Fences: Windows Support, MLB, Digg, Tumblr And Current All Launch Tonight
TechCrunch — Boxee is holding an event in San Francisco tonight to declare a winner of its App Dev Challenge, in which third-parties created apps for the media platform. But the real winner tonight will be Boxee, which is also announcing a boatload of new features and functionality for its media center software — none bigger than a version of Boxee for Windows, finally. While many developers go the other way, Boxee started as a Mac and Linux product first. But obviously, Windows PCs are the vast majority of the machines out there. “This is huge being able to serve the rest of the computer ...

Boxee Streams MLB Games Live
Contentinople: — Major League Baseball will become the first premium content provider to stream live video on Boxee 's online video platform, the company announced tonight. Boxee is showing off its new MLB.tv application, which is designed to allow subscribers of the service to view live Major League Baseball video in an environment that was built for the television, at a gathering of its San Francisco faithful at Mezzanine tonight. The MLB.tv application will be the first to take live, premium subscription-based video programming onto the Boxee platform. MLB.tv users pay $89.95 yearly for ...

Good News For Mac Users: Boxee Media Platform Is Going Windows
Cult of Mac —

Boxee Adds MLB, Releases Windows Client
Zatz Not Funny! — Boxee held it’s “Boxee Event” in San Francisco last night. They declared the winner of their App Dev Challenge and made several announcements. Most notable (says Dave), Boxee has integrated MLB.TV Premium. MLB.TV is MLB.com’s online subscription ...

How YES Network's In-Market Streaming Deal Was Done
Contentinople: — ... , regional sports networks (RSNs), or individual teams -- is one challenge. And since YES and other RSNs pay tens of millions of dollars each year for broadcast rights to baseball games, finding a way to deliver the games on the Web to paying cable subscribers only may be an even bigger task. While the league has marketed an MLB.tv streaming video package for out-of-market games since 2003, viewers in local markets have never been able to watch live games on the Web because of blackout restrictions -- until now. On July 8, YES will be the first regional network to deliver ...

MLB taps Twitter for live commentary
Webware.com — Major League Baseball is now using Twitter in two of its online properties: MLB.tv, and MLB.com. Fans can chime in themselves, or view the 140-character insights of "insiders," which are tweets from each team's official Twitter account or fan blog. Along with being ...

Roku Adds MLB.TV Channel
NewTeeVee — ... announced today that it has added MLB.TV to its channel lineup, so anyone who owns the little set-top box and has an MLB.TV Premium subscription can now stream live out-of-market baseball games directly to their big-screen TVs without the need for a PC. We sat down with Tim Twerdahl, Vice President, Consumer Products at Roku, who gave us a quick video demo of MLB in action. ...

Roku Streams MLB Live
Contentinople: — ... 's MLB.tv streaming service will now be able to watch live and on-demand games through its $99 Roku Player. Roku set-tops are scheduled to receive a firmware update tonight that will add an MLB.tv channel alongside on-demand video content from ...

Lack of Standards Threatens TV Everywhere
Contentinople: — ... you can see where on the big [TV] screen you can see an ad for Coca Cola. On the Internet it's a Pepsi ad because we know you like Pepsi," Smith said. Also worth noting: Smith said the authentication process must be easy and quick to use for any viewer in order for TV Everywhere to succeed. "On the Web, you need to take the content to where people are already watching it. If they can't watch it in an easy way they ll find another way to get it," he added. While discussing baseball's MLB.TV subscription package, Bowman noted that it is difficult to fight piracy overseas. But he ...

MLB’s At Bat App Downloaded More Than 400,000 Times
NewTeeVee — ... MLB.com’s mobile strategy is adding to — not cannibalizing — the league’s traditional web business, according to President and CEO Bob Bowman. Speaking at the Apps for Brands conference in New York yesterday, Bowman shared some stats about MLB’s ...