technabob.com - 12/17/2008
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This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.
Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio ...
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New Magazine Ad Displays 3D Car in Augmented Reality [Ads]
Gizmodo —
... useful. What appears to be little more than a black and white advertisement in three recent German automotive magazines becomes a 3D holographic model of the Mini Cabrio through a webcam and the Mini website. Sure, it still takes a good deal of effort on the user's part (they have to go somewhere other than the main ad to really see the ad), but I'd do it for the next year or so before the novelty wears thin. [MediaPost via technabob]
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Amazing Magazine Ad Looks 3D
Tech Blog —
... More than just creative marketing, this "new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad." Video after the break.
All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect.
[via Technabob]
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