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choicevalueinnovation.com - 7/29/2009

Press Room

— choicevalueinnovation.com — The term of the agreement is 10 years; Microsoft will acquire an exclusive 10 year license to... Yahoo!'s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms; ... (more) Press Room

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searchengineland.com - 7/29/2009

Live Blogging The MSFT - YHOO Search Press Conference

— searchengineland.com — Microsoft and Yahoo are making it official: a deal about search . And to share the news,... they’re gathering thousands of their closest friends to a press conference at 5:30am Pacific time today. Having been awake now for nearly 30 minutes, I’m just ... (more) Live Blogging The MSFT - YHOO Search Press Conference

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blogs.zdnet.com - 7/29/2009

With Microsoft search deal Yahoo risks becoming AOL

— blogs.zdnet.com — Yahoo and Microsoft are expected to announce their long overdue search pact to seal an 18 month... courtship. While outsourcing search technology to Microsoft makes a lot of short-term financial sense the strategic impact remains to be seen. The biggest ... (more) With Microsoft search deal Yahoo risks becoming AOL

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Microhoo Gets its Parts in All the Right Places
SmoothSpan Blog — ... The deal does, however, give Microsoft a huge shot in the arm in terms of Search share.  It leaves Microsoft and Google neatly splitting most of the remaining search share, although Google continues to have to Lion’s Share of search ( ...

Yahoo Search Powered By Microsoft Bing: What SEMs Need To Know
Search Engine Roundtable — ... the days going forward. But again, this will take time, so no need to panic right now. Remember, Yahoo first started off as a directory, then they powered their search off of that directory, then worked out a deal with Google to power their search, then dropped Google for their own search engine and now is dropping their own search for Microsoft's Bing. Who knows, maybe in 5 years (even though this is a ten year deal), maybe Yahoo will go back to Google. :) More news coverage at Techmeme and forum discussion at ...

Microsoft-Yahoo! a Done Deal, Now What?
Screenwerk — ... You can see the press release here and SEL’s live blog of the press conference here. Here’s Yahoo! CEO Carol Bartz’s post at Yodel Anecdotal. And here’s lots and lots of discussion on Techmeme. The terms are all laid out in detail in the release, with some color provided in the live blog entry and related posts. Basically Bing and adCenter become the algo and paid back end for Yahoo! Search (what happens to YOS-related search initiatives? unclear). Yahoo! will handle sales of “premium ...

Microsoft-Yahoo: Gauging the IT integration risks
Between the Lines — ... will flop if it doesn’t have some good old fashioned IT project management. Sure, the first day headlines are about chasing Google and regulatory approval ( Techmeme ), but in the end we’re talking technology management. Yahoo CEO Carol Bartz can talk about a more focused content company. Microsoft CEO Steve Ballmer can yap about search scale. In the end, the real work will be the 24 month technology integration once the deal closes in early 2010. Also see: ...

Microsoft, Yahoo Can Try, But They Can't Take Google's Search Crown
Google Watch — ... there are no guarantees. The potential to monetize search and ads versus Google exists, but how does anyone know by the time Microhoo gets around to taking Google's search ad share that Google won't have successfully penetrated other search ad markets, particularly mobile and display ads? Microsoft and Yahoo aren't standing still, but neither will Google, which will take this challenge seriously under its "competition is just a click away" approach. Lots, lots, lots more on TechMeme here. ...