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Microsoft prepares to launch its own clothing line; no, seriously
Boy Genius Report —
We’re not exactly sure if this is one of the worst marketing ploys ever, or one of the best. All we know for sure however, is that you can bet the bank that you will definitely find an MS DOS shirt added to our wardrobe once this new line kicks off. You hear that Microsoft? Hook it up! Microsoft is reportedly turning to seasoned ad vet Crispin, Porter & Bogusky to help it launch a line of graphic tees brilliantly dubbed “Softwear by Microsoft”. Cute. Crispin isn’t the only help Microsoft enlisted for Softwear however - ...
Microsoft Jumps Into the "Softwear" Business with Ridiculous Branded T-Shirts [Wtf]
Gizmodo —
... Microsoft has, against all odds and probably their own better judgment, decided to create a branded clothing line as part of their new ad campaign. The t-shirts have sort of an Urban Outfitters feel, only without the requisite irritating irony, and feature a few designs contributed by dapper rapper Common. ...
Microsoft to push cool factor with retro-inspired clothing line
Engadget —
... It's actually kind of amazing how much dough Microsoft has spent over the past little while in an attempt to polish its image in the minds of the general populace, and as if those "I'm proud to be a PC" and completely incomprehensible Gates / Seinfeld ...
Microsoft Looks For Growth In Hipster T-Shirt Business (MSFT)
Silicon Alley Insider —
... AdAge: Microsoft is going from marketing computer programs to making clothes, with a new line of graphic tees dubbed "Softwear by Microsoft." ...
Microsoft to introduce 'softwear' clothing line?
9 to 5 Mac - Apple Intelligence —
... We sheet you not. Adage says, with a straight face, that Microsoft is pushing out a clothing line as part of its new ad campaign. ...
Microsoft to sell line of "softwear" shirts
The Microsoft Blog —
... : This is Softwear by Microsoft. A clothing line that taps the nostalgia of when PCs were just starting to change our lives. With retro logos, classic photos, and geek-chic iconography, these pieces showcase the DOS days of the software company that now connects over a billion people. Advertising Age reports that Crispin Porter & Bogusky, which designed Microsoft's "I'm a PC" ad campaign, came up with the idea. Rapper Common will serve as the line's celebrity spokesman. Common is also a ...
Microsoft launching Graphic T-shirts “Softwear by Microsoft”
D' Technology Weblog —
... Microsoft is launching a new line of graphic T-shirts called “Softwear by Microsoft.” AdvertisingAge tells us the line is meant to evoke the ’80s, a seminal time in the history of PCs. As such, the shirts will feature designs including retro MS-DOS fonts and a mugshot of a young Bill Gates. Just pair them with acid-washed jeans and a Swatch watch and get out the floppy disks! ...
Microsoft announces new clothing line in an attempt to regain popularity
Gadgetell —
... it is “a clothing line that taps the nostalgia of when PCs were just starting to change our lives…“ and that it is used to “showcase the DOS days of the software company that now connects over a billion people.“ This new clothing line is set to be available on December 15th, but the pricing hasn’t been announced, yet. It will be interesting to see how popular these tee shirts become.
Below is another tee shirt.
Read [AdAge] Via [BGR]
Full Story » | ...
Microsoft Jumping On The T-Shirt Bandwagon
Techdirt —
... . Who's the latest to jump in? Apparently Microsoft. Seriously. Ad Age is reporting that Microsoft is coming out with its own clothing line, focusing on the sort of retro-geek/ironic look that's been sort of trendy in the t-shirt space. They're calling it "Softwear" (not software, get it?), and it will even include the infamous ...
News roundup: Softwear, malicious and comfortable, plus adult gamer demographics
The Seattle Times: Microsoft Pri0 —
"Softwear by Microsoft." That would be the next chapter in the marketing campaign for Microsoft by hot-shot ad firm Crispin Porter & Bogusky. AdAge reported Friday on the clothing line, which debuts Dec. 15. The design at left is called "THE MISDEMEANOR EVERYONE DESERVES A SECOND CHANCE".
Read on for the latest on how Microsoft Silverlight allowed Netflix to cut 50 customers service jobs; malicious software, another take on in-game advertising's prospects; and new details on adult gamers.
Microsoft launches Softwear clothing range
T3.com All —
... of your granny's 17-year-old Jack Russel - you can blame it for everything. This email s full of typos. It was probably Vista. The router is lagging out. It was probably Vista. The baby s been sick. It was probably Vista. The MacBook battery has died. It was probably Vista. The last thing we need is for Microsoft to get all cool and trendy with its celebrity endorsements and retro T-Shirts. Then we ll all have to switch to Linux or something. Link: Microsoft (via Ad Age ) Related links: [image]
MIcrosoft Launches Old School T Shirt Line
Core77 —
... "Softwear by Microsoft", a line of geek-pleasing t-shirts, is the latest brainchild of the PC giants' new ad agency Crispin Porter & Bogusky. Expected to hit select stores on Dec. 15, the software (ha! get it??) gurus even called upon rapper mogul Common to help them out with the marketing and design. Not sure if hipster DOS designs can make a PC any cooler than a Mac, but these might just be the perfect gift for your geeky uncle...
via advertising age(more...)
softwear by microsoft: dos not compute
technabob —
... Most of the designs are from the same agency that Microsoft hired for their “I’m a PC” ads, but the company wanted more class and swagger so they also got rapper Common to share his designs. Ad Age says that these shirts should already be available in “select stores”, but there’s no “where to shop” or “buy” link to be seen at ...
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