techcrunch.com - 11/24/2008
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Microsoft will relaunch Windows Live Search under a new brand sometime early next year, says a source within the company. What we don’t know is what that new brand will be, although a few names have been thrown around. According to our source, a “final” decision has been made, ...
liveside.net - 11/24/2008
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liveside.net —
A few months ago Mary Jo Foley got
a tip about some new brand names that were...
being considered for Live Search. One of these, Kumo, jumped out at us due to the sheer scale of TLDs that had been acquired during 2008, as well as the corporate owner ...
(more)
Microsoft takes control of Kumo.com domain – watch out ...
blogs.zdnet.com - 11/23/2008
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blogs.zdnet.com —
August 1st, 2008 Poll: How would you rebrand
Live Search? Posted by Mary Jo Foley @ 8:00...
am Categories: Corporate strategy , Search , Yahoo Tags: Microsoft Live Search , Microsoft Corp. , Hook.com , Branding , Marketing , Mary Jo Foley Will Microsoft ...
(more)
Poll: How would you rebrand Live Search? | All about ...
microsoft.com - 11/23/2008
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microsoft.com —
Published: January 11, 2005 | Updated: November 11,
2008 Tools icon Skip the details and download the...
tool The Microsoft Windows Malicious Software Removal Tool checks computers running Windows Vista, Windows XP, Windows 2000, and Windows Server 2003 ...
(more)
Malicious Software Removal Tool
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Is Microsoft's Live Search name dead?
The Microsoft Blog —
There's buzz today that Microsoft plans to rebrand its Live Search, which took the place of the MSN Search name about two years ago. TechCrunch's Michael Arrington says Microsoft has decided to rebrand Live next year. And Liveside.net ...
Microsoft Rebranding Search (Kumo?) And Making Same Mistake All Over Again
Silicon Alley Insider —
... is just poised to make its usual online branding mistake all over again.
Mary Jo and LiveSide speculate that the new name for Microsoft's search business will be "Kumo," which means "cloud" in Japanese. "Kumo" is presumably designed to trigger subliminal cloud-computing connotations. We don't much care for the name in English, and we don't think the cloud-computing connotations will help, but there you have it.
The real problem, though, is the rest of what TechCrunch is hearing about Microsoft's rebranding plans:
Over time, we've heard, Live.com ...
The Only Thing Live About Kumo Is the Buzz
Microsoft Watch —
... caught the change; Kumo.com now points to Microsoft servers, namely NS.USWEST.SEARCH.LIVE.COM, NS.USEAST.SEARCH.LIVE.COM and NS.ANYCAST.SEARCH.LIVE.COM. You know, it's quite a leap to go from Kumo.com pointing to Microsoft servers to Kumo becoming the Live Search rebrand sometime next year. I know it's a slow news week, with the U.S. holiday. But everybody from Michael Arrington to ...
Microsoft expected to rebrand Live.com to Kumo.com
TG Daily - All News —
... of Kumo Software Corporation, a former Calgary-based web development firm, in late 1998. Kumo Software Corporation was the first owner of the domain with first records of website activity dating back to early 1996. The name Kumo translates to "cloud" or "spider" in Japanese. Kumo Software Corporation used a black spider on red background in its company logo. The rumor mill about a possible rebranding of Live.com to Kumo.com is spinning at full speed. TechCrunch, for example, suggests that this will happen "sometime early next year," citing a source within the company. The ...
Really, would you search at Kumo.com?
Technology: Technology blog | guardian.co.uk —
... Search or something else, but it has noticed that Kumo now points to Live Search. LiveSide says: While Microsoft employees have admitted publicly that there are branding issues around Live Search, we're not quite ready to stick our heads above the parapet and say that Kumo will be the new brand name to be announced in a 2009 update. Apparently, Kumo means "cloud" or "spider" in Japanese. The naming and branding issues are being discussed on TechCrunch. Live was brought in to provide a unifying brand for a group of services ...
Around the Web 11.24.08: Web vigilantes, Twitter-Facebook talks, blog overload
L.A. Times Tech Blog —
... -- Not that Windows Live Search isn't a charming name, but Microsoft is considering other monikers for its search engine. How does "Kumo" roll off the tongue? TechCrunch ...
Related Content
Microsoft: No 'Real Time Search' In Kumo
businessinsider.com 3/10/2009 —
"Real time search" services like search.twitter.com may be all the rage among tech pundits these days, but there's one place you shouldn't expect to see the technology deployed: Microsoft's (MSFT) soon-to-be-relaunched search engine Kumo (or ...
Microsoft to start testing 'Kumo' search service
news.cnet.com 3/3/2009 —
Microsoft plans later this week to begin internal testing of Kumo, a long-anticipated update to its Live Search product, CNET News has learned.
Ultimately, Kumo is designed to be both a rebranding and an update for Live Search, although at this ...
Is Social Networking a Good Fit for Microsoft?
profy.com 11/13/2008 — Microsoft has launched Wave 3 of its Windows Live service which now looks very much like a social network positioned to compete with other products in the field like Facebook. What Microsoft basically did was integrating all its disparate services ...
Introducing the Microsoft Store
windowsteamblog.com 11/14/2008 — This is something I think is pretty exciting – especially if you’re looking to score some Microsoft product. We are announcing the Microsoft Store – the first online store where you can purchase Microsoft products straight from the ...
Tough Love For Microsoft Search
searchengineland.com 12/31/2008 — Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search. My talk was called “Tough Love For Microsoft Search,” and I covered various reasons why I felt ...
microsoft office Resources
updates.zdnet.com 10/13/2008 — ZDNet Resources Microsoft wants you to move: To IE 8, Vista... A visit to the Microsoft booth at the Gartner Symposium and ITxpo is full of subliminal messages urging technology executives to move up to more modern products. One part of the booth ...
Kumo: Microsoft Tests Search Ideas With Its Own Employees
searchengineland.com 3/3/2009 — Like many others, I saw the mention that came out on LiveSide earlier today about Microsoft’s new search interface and potential “Kumo” brand change. Now we, along with others , have received an internal memo about the changes along with some further ...
microsoft windows 7 Resources
updates.zdnet.com 10/13/2008 — ZDNet Resources Ballmer: 'Windows 7 will be Vista, but a lot better' It seems Microsoft CEO Steve Ballmer has finally thrown in the towel. Vista's biggest cheerleader seems to almost have given up trying to convince anyone who hasn't yet upgraded to ...
Google gunning for IE with Chrome OEM deals —
CNET News.com 11/24/2008
Featured links from the CNET Blog Network
Google gunning for IE with Chrome OEM deals --Search giant is ready to take on Microsoft's browser with OEM deals to increase Chrome's availability.
Create a Windows shutdown shortcut --The ...
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