Zune to offer exclusive free video content: Variety
LiveSide - Windows Live news and interviews —
... Variety is reporting tonight that Microsoft “has created a shingle that will produce a slate of video programming exclusively for the portable device”, and that the Zune shows will be ad supported and free for download. ...
Microsoft to offer exclusive free video on Zune via “shingle”
D' Technology Weblog —
... a slate of video programming exclusively for the portable device, its answer to Apple’s iPod. The move into production is being eyed as a way to help sell more Zune players, but the effort will also create another distribution platform for Hollywood’s creative community.
The first project will be “Cinemash” — a comedy series it has created with arts and entertainment mag Mean — which bows by May.
Full Article ...
Microsoft Creates Original Video Unit For Zune
paidContent —
... Zune, Microsoft's big portable music and video hope, has added an original content production unit which will produce a series of free ad-supported short videos for its users. The first project is a comedy series called "Cinemash" that it has created with arts and entertainment mag Mean. It will launch in May as an eight episode series, in three- to five-minute installments, and will feature celebs playing the roles in movies they wish they'd landed, according to Variety. The company plans to tie up with others in Hollywood to ...
New Zune Revue: Microsoft Does More Originals [NewTeeVee]
GigaOM Network —
... After unleashing original horror shorts for the Xbox, Microsoft is going further into original productions, this time using content as a means to boost interest in its also-ran media player, the Zune. According to Variety, the debut original Zune series, Cinemash, is being co-created with Mean magazine and will premier in May. There will be eight episodes that run 3-5 minutes long, each one featuring celebs playing roles they wish they had gotten. Microsoft wouldn’t give us any production budget numbers, but ...





