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Microsoft to attack Mac pricing in new series of TV ads
appleinsider.com - 3/27/2009
Microsoft to attack Mac pricing in new series of TV ads
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After running through a series of ad campaigns designed to make Windows look cool, then victimized, then simply inescapably ubiquitous, Microsoft is now hoping to attack Apple in new ads that portray Macs as unaffordable compared to generic PCs.
Laptop PC Computer - Which Type is Right For You - Laptop Hunters
microsoft.com - 3/26/2009
Laptop PC Computer - Which Type is Right For You - Laptop Hunters
— microsoft.com — Windows United States Change | All Microsoft Sites powered by Live Search Home Products Buy Downloads Help... & How-to  ... (more) Laptop PC Computer - Which Type is Right For You - ...

Comments vote down All about Microsoft found this 3/26/2009found this
Lauren TV Commercial - Microsoft Watch the Ads
microsoft.com - 3/26/2009
Lauren TV Commercial - Microsoft Watch the Ads
— microsoft.com — Windows United States Change | All Microsoft Sites powered by Live Search Home Products Buy Downloads Help... & How-to  ... (more) Lauren TV Commercial - Microsoft Watch the Ads

Comments vote down All about Microsoft found this 3/26/2009found this
blogs.computerworld.com - 3/27/2009
Microsoft's new anti-Apple ad: Hardware is cheap!
— blogs.computerworld.com — Microsoft kicked off a new Crispen Porter-produced Ad campaign today with an advertisement aimed at people struggling... in a tough economy. The ad doesn't really focus on Microsoft's software. In fact, nowhere during the commercial does Vista even ... (more) Microsoft's new anti-Apple ad: Hardware is cheap!

Comments vote down 9 to 5 Mac - Apple Intelligence found this 3/27/2009found this

Blog Reactions

The Mac Observer:  Microsoft’s New Advertising Tactic: Macs Cost Too Much

Today @ PC World:  Microsoft Hits Apple Where it Hurts

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Blog Reactions

Microsoft’s New Advertising Tactic: Macs Cost Too Much
The Mac Observer — ... . She enters an Apple store but leaves dejected, since all she can purchase with $1,000 is a MacBook, which has a 13-inch screen. "I'm just not cool enough to be a Mac person," she says, noting that she'd have to double her budget to buy a Mac laptop that fit her criteria. Lauren eventually found what she was looking for at Best Buy, where she scored a Windows laptop for $699. AppleInsider checked the specs of her purchase and found that "it lacks fast wireless 802.11n, fast Gigabit Ethernet, digital audio inputs and outputs, weighs 7.75 pounds, and only features the screen ...

Microsoft Hits Apple Where it Hurts
Today @ PC World — ... , "Oh, baby, this is exactly the kind of marketing Microsoft should be doing now. The emphasis is value, with Apple taking blows from Microsoft. Ouch." Apple Insider, on the other hand, went after Microsoft with the ...

Related: microsoft anti-mac pricing ads
Microsoft's anti-Mac pricing campaign takes to the web — AppleInsider
In a new series of web ads, Microsoft portrays two slot machines, one ringing up a Mac with bits of garbage, and the other presenting a cheaper generic PC along with the Zune, Xbox 360, and other things buyers could get with the money they'd save with the PC.
Is it uncool to be a Mac user in these tough times? — Crave: The gadget blog
On Thursday Microsoft started running new anti-Mac ads that are designed to take a serious poke at the one spot where Apple has traditionally been vulnerable: pricing. All you have to do is shop for a computer to know that Macs are more expensive than Windows machines on a spec-by-spec ... ...