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Would you ‘Kumo’ it?
All about Microsoft —
... — among them, Kumo. The LiveSide.Net folks are reporting tonight that Microsoft has taken control of the Kumo.com domain and has started redirecting (internally) some of its servers to it. This doesn’t meant that Microsoft definitely will rebrand its Live Search as Kumo. But it does lead one to the conclusion that now that Microsoft’s acquisition of Yahoo is looking less and less likely (especially given Microsoft’s ability to attract some of Yahoo’s leading search talent), Microsoft needs to forge ahead and do what it had considered doing months ago — namely, rebrand its ...
Microsoft To Rebrand Search. Will It Be Kumo?
TechCrunch —
Microsoft will relaunch Windows Live Search under a new brand sometime early next year, says a source within the company. What we don’t know is what that new brand will be, although a few names have been thrown around. According to our source, a “final” decision has been made, but very few people inside of Microsoft are aware of it, and it could change.
Now LiveSide is saying there’s evidence the new search brand will be Kumo, which means “cloud” or “spider” in Japanese.
Why would Microsoft go through yet another rebranding ...
Is Microsoft's Live Search name dead?
The Microsoft Blog —
There's buzz today that Microsoft plans to rebrand its Live Search, which took the place of the MSN Search name about two years ago. TechCrunch's Michael Arrington says Microsoft has decided to rebrand Live next year. And Liveside.net reports that Microsoft has taken control of the Kumo.com domain, which had previously been rumored to be a candidate. Liveside.net has also said that Live could be rebranded as "Windows Live Search." As for Kumo, the Whois entry shows that the record was updated on Nov. 20. Under "Domain servers," several ...
Microsoft Rebranding Search (Kumo?) And Making Same Mistake All Over Again
Silicon Alley Insider —
... Mary Jo and LiveSide speculate that the new name for Microsoft's search business will be "Kumo," which means "cloud" in Japanese. "Kumo" is presumably designed to trigger subliminal cloud-computing connotations. We don't much care for the name in English, and we don't think the cloud-computing connotations will help, but there you have it. ...
Is Microsoft Rebranding Live Search into Kumo?
Search Engine Journal —
... Liveside.net is reporting that Microsoft has just taken control of the domain name Kumo.com and the site is pointing to an internal Microsoft test site which can be accessed only by Microsoft employees. The name Kumo which literally translates to “cloud” or “spider” was among the names which came out on a post by ...
Microsoft Search: New Name, Still Lame [GigaOM]
GigaOM Network —
... After an unusually peaceful weekend, I returned to the world of blogs to find people buzzing about Microsoft, which is apparently going to rebrand its Live Search. The LiveSide Blog reports that company has just taken control of Kumo.com, which means either cloud or spider in Japanese. This is likely the ...
Kumo rumored as new Name for Microsoft Live Search
I4U News —
... . Of course it is nowhere near the amount of visitors that find I4U News from Google. More details on LiveSide . Posted on Sun, 23 Nov 2008 22:54:05 CST | by Luigi Lugmayr
The Only Thing Live About Kumo Is the Buzz
Microsoft Watch —
... redirected Kumo.com, which has set off speculation above Live Search rebranding to Kumo. LiveSide caught the change; Kumo.com now points to Microsoft servers, namely NS.USWEST.SEARCH.LIVE.COM, NS.USEAST.SEARCH.LIVE.COM and NS.ANYCAST.SEARCH.LIVE.COM. You know, it's quite a leap to go from Kumo.com pointing to Microsoft servers to Kumo becoming the Live Search rebrand sometime next year. I know it's a slow news week, with the U.S. holiday. But everybody from ...
Microsoft expected to rebrand Live.com to Kumo.com
TG Daily - All News —
Redmond (WA) Microsoft acquired the domain Kumo.com last week, a move that is widely expected to result in the second rebranding of its search engine. Following MSN and Live.com, Kumo could be a sign of a new attempt to limit Googles growth and detach the search engine from a growing number of Live services offered by Microsoft. LiveSide.net was first to report Microsofts registration of Kumo.com. The domain was apparently acquired from CSC Corporate Domains, which apparently picked the domain up from semiconductor equipment supplier Schlumberger, which abandoned the ...
Microsoft to re-brand Live Search as 'Kumo'?
Tech Digest —
... search engines. The rumours have come about because control of the Kumo.com domain has just passed to Microsoft, and the word was one of several (also including 'Bing' and 'Hook') that Microsoft was considering a few weeks back for a rebrand. Microsoft needs to do something to reinvigorate its search offering, but I really can't see someone picking to use "Kumo" over "Windows Live Search" simply because the former has a (questionably) better name. Live Search (via LiveSide) Related posts: Microsoft pushing Live Search through bribery: win prizes at John ...
Microsoft to rebrand, relaunch Live Search?
T3.com All —
... and upset a lot of shareholders, but it has also left Microsoft sitting with the same weak search business. Rebranding Live Search might seem a bit extreme, but Microsoft has a habit of changing names when times get tough. Take the sudden leap from MSN to Live Search for example. Or that the new Windows operating system has gone for a old-school numerical name, Windows 7, presumably to minimise any association with every computer user s favourite punching bag, Vista. One website has found evidence to suggest that Microsoft might have already decided on a new name for the ...
Kumo? C’mon!
Technologizer —
... .) If so, it’s not without logic, but I hope the speculation is wrong. It’s a pretty lifeless name. set off the current round of Kumowatching , brings up an important point: There’s a pretty good name for a search site that Microsoft might be able to acquire if wanted to. That name would be Yahoo…/p>
Really, would you search at Kumo.com?
Technology: Technology blog | guardian.co.uk —
... LiveSide, an independent site that tracks all things Microsoft Live, says: Microsoft takes control of Kumo.com domain – watch out for the Live Search rebrand. It's not sure whether Microsoft will run with Live Search or something else, but it has noticed that Kumo now points to Live Search. LiveSide says: ...
Microsoft Live Search to Be Rebranded?
WebProNews Feed —
... At this point, it's looking like Komo's going to be the one if they do in fact rebrand. Liveside.net reports : Fast forward to this week and Microsoft suddenly showed its hand. Control of the ...
Microsoft Re-Branding Live Search to Kumo? It’ll Take More than Four Letters
Andy Beal's Marketing Pilgrim —
There’s nothing like wild speculation to start your Monday morning off right.
LiveSide tenuously strings together evidence that Microsoft might re-brand Live Search as Kumo.com and the whole blogosphere goes crazy.
Fast forward to this week and Microsoft suddenly showed its hand. Control of the Kumo.com domain was moved from the registrar to Microsoft, and is now pointing to an internal Microsoft test site (employees only).
You can test this out at home by firing up the command prompt (type “cmd” in the Vista start box) and ...
Roundup: RPX takes on patent trolls, Facebook revamping Marketplace, and more
VentureBeat —
... Is Microsoft Live Search getting a new name? — Maybe it will be changed to Kumo, Japanese for “cloud” or “spider?” LiveSide has a look at the evidence. ...
Microsoft puts more muscle behind its potential ‘Kumo’ search brand
All about Microsoft —
... Microsoft has been investigating as a replacement for Live Search, according to my sources. (Others under consideration, as of this summer, included “Bing” and “Hook.”) But recently, Microsoft redirected some of its search servers to point to the Kumo.com domain, leading many to speculate that Kumo was the leader in Microsoft’s search-rebranding bake-off. It’s not justthe Kumo.com domain that the Softies have registered. It turns out it also has registered related placeholder names for some of the verticals that the company’s search unit has been targeting — such as, ...
Microsoft puts more muscle behind its potential ‘Kumo’ search brand
Bink.nu —
... Microsoft has been investigating as a replacement for Live Search, according to my sources. (Others under consideration, as of this summer, included “Bing” and “Hook.”) But recently, Microsoft redirected some of its search servers to point to the Kumo.com domain, leading many to speculate that Kumo was the leader in Microsoft’s search-rebranding bake-off. It’s not justthe Kumo.com domain that the Softies have registered. It turns out it also has registered related placeholder names for some of the verticals that the company’s search unit has been targeting — such as, ...
Microsoft Confirms Live Search Overhaul, But Will It Be Enough?
paidContent —
... ) was down to three possible choices for a name change: Bing, Hook and Kumo; the speculation increased once the Live Side blog discovered that Microsoft had bought the Kumo.com domain in November and was using it for internal testing. ...
Wait: Could 'Bing' be the new name for Microsoft's Live Search?
All about Microsoft —
... After the LiveSide.Net sleuths discovered that Microsoft had taken control of the Kumo domains , it seemed almost certain that Kumo was going to be the new name. But now I’m not quite so sure. According to a “Who Is” search, ...
