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Microsoft aims its legal guns at click fraudsters
TG Daily - All News — ... so-called pay-per-click advertising on the Internet. Those clicks imitate real web users and generate advertising revenue, in this case for the defendants in this lawsuit. Microsoft claims that it has “gathered substantial evidence” that a few individuals may have been responsible for click fraud attacks targets ads relating to “auto insurance and the online role playing game World of Warcraft.” The suit “seeks an injunction to help stop this activity and to recover damages.” In its 31-page filing , Microsoft asks the court to prevent the defendants from further click fraud, ...

Microsoft Sues Three For Click Fraud
TechWeb — Microsoft on Monday filed a lawsuit against three individuals residing in Canada for allegedly promoting the sale of World of Warcraft currency and collecting auto insurance referral fees through click fraud. In a complaint filed with the U.S. District Court in Seattle, Microsoft charges that Eric Lam, Gordon Lam, and Melanie Suen, of Vancouver, British Columbia, though various companies, abused Microsoft's adCenter by conducting a campaign of competitor click fraud. Competitor click fraud is a way of gaming ...