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online.wsj.com - 1/12/2009
Microsoft Stresses Savings
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As businesses sharply cut back their spending on technology, Microsoft is making a counterintuitive bet: a $150 million advertising campaign to persuade them software can save them money in lean times. The effort is the latest phase of the company's three-year-old "People Ready" ad push, which ...
bits.blogs.nytimes.com - 1/9/2009
Microsoft: Expect Fewer Phones with Windows
— bits.blogs.nytimes.com — The maker of Windows Mobile wants fewer, better devices. (more) Microsoft: Expect Fewer Phones with Windows

Comments vote down Gizmodo found this 1/9/2009found this
microsoftontheissues.com - 1/9/2009
Microsoft On The Issues
— microsoftontheissues.com — Workforce Development and Economic Stimulus Given the constant flow of dreary news battering American workers – including today’s announcement that jobless claims soared to 524,000 in December as the unemployment rate jumped to a 16-year high of 7.2 ... (more) Microsoft On The Issues

Comments vote down Geek In Disguise found this 1/9/2009found this
online.wsj.com - 1/12/2009
Microsoft Betting Big on 'Touch'
— online.wsj.com — While Apple Inc.'s iPhone kicked off the craze for touch-sensing screens on mobile phones, Microsoft Corp. is pushing a similar technology for personal-computer screens that could eventually replace the computer mouse. N-trig Ltd., an Israeli ... (more) Microsoft Betting Big on 'Touch'

Comments vote down Silicon Alley Insider found this 1/12/2009found this

Blog Reactions

The Microsoft Blog:  Microsoft launches "It's Everybody's Business" ads

Silicon Alley Insider:  Microsoft's New $150 Million Ad Campaign Looks Cheap On Purpose (MSFT)

Boy Genius Report:  Microsoft’s new $150 million ad campaign stresses frugal enterprise solutions

Comments
Blog Reactions

Microsoft launches "It's Everybody's Business" ads
The Microsoft Blog — ... enterprise software can make businesses more competitive, particularly in a downturn. To back up that argument, some of the ads feature interviews with executives at various companies, including Coca-Cola and Quicksilver. Why the tag line? Troberman says it "highlights the fact that everyone in an organization is responsible for a company's success, and the right solutions in the hands of the right people help companies win." And the cost? Reportedly $150 million, according to the Wall Street Journal . That's about half the cost of Microsoft's "I'm a PC" consumer campaign. ...

Microsoft's New $150 Million Ad Campaign Looks Cheap On Purpose (MSFT)
Silicon Alley Insider — ... Microsoft will spend $150 million on a new ad campaign in an effort to convince enterprise buyers that when budgets are tight, the company's software will save them money. The commercials feature real executives such as Coca-Cola North America's CMO Katie Bayne and Nestl US CEO Brad Alford. ...

Microsoft’s new $150 million ad campaign stresses frugal enterprise solutions
Boy Genius Report — ... around the world, Microsoft hopes to shed further light on its suite of enterprise solutions and convey that efficiency translates into savings. As is always the case, we won’t know what kind of impact this run will have on Microsoft’s enterprise sales for a while, but these new commercials are definitely creative and different. What do you guys think? Will any of you be bugging IT until it makes the switch from Lotus Notes to Exchange after seeing these clips? [Via WSJ] Read

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