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Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes don't fool you: That's an "I'm a PC" ...
Microsoft parks "I'm a PC" recording booth outside Apple Store
Microsoft parks "I'm a PC" recording booth outside Apple Store
appleinsider.com — Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores. (more) Microsoft parks "I'm a PC" recording booth outside Apple ...
On Security, Microsoft Reports Progress and Alarm
nytimes.com — Microsoft plans to report on Monday that the security of its Windows operating system has significantly improved, while at the same time the threat of computer viruses, frauds and other online scourges has become much more serious. The company ... (more) On Security, Microsoft Reports Progress and Alarm
When Apple Failed
forbes.com — Personal Technology When Apple Failed Andy Greenberg , 10.30.08, 6:00 AM ET Boston - Long ago, before the iPhone, before the iPod, before even the second coming of Steve Jobs, Apple was not the infallible juggernaut of innovation it's known as today. ... (more) When Apple Failed
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Microsoft Puts "I'm a PC" kiosk literally next to UK Apple Store
Obsessable News Feed — ... [Ubergizmo] Microsoft Sets up 'I'm a PC' Booth Outside Apple Store [Wired: Gadget Lab] ...

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In yet another extension of Microsoft's "I'm a PC" campaign, the company is putting video booths outside a U.K. Apple store and asking people to record their own videos.
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