gigaom.com - 11/24/2008
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After an unusually peaceful weekend, I returned to the world of blogs to find people buzzing about Microsoft, which is apparently going to rebrand its Live Search. The LiveSide Blog reports that company has just taken control of Kumo.com, which means either cloud or spider in Japanese. This ...
cnbc.com - 11/25/2008
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cnbc.com —
I'm hearing from a good source that Microsoft
is ready to give a major facelift to the...
company's Zune music player that could mean its evolution into a new smart phone from the company. My source says that the new device falls under the codename ...
(more)
Microsoft's Zune To Evolve Into New "Pink" Smart Phone? ...
liveside.net - 11/24/2008
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liveside.net —
A few months ago Mary Jo Foley got
a tip about some new brand names that were...
being considered for Live Search. One of these, Kumo, jumped out at us due to the sheer scale of TLDs that had been acquired during 2008, as well as the corporate owner ...
(more)
Microsoft takes control of Kumo.com domain – watch out ...
blogs.zdnet.com - 11/23/2008
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blogs.zdnet.com —
August 1st, 2008 Poll: How would you rebrand
Live Search? Posted by Mary Jo Foley @ 8:00...
am Categories: Corporate strategy , Search , Yahoo Tags: Microsoft Live Search , Microsoft Corp. , Hook.com , Branding , Marketing , Mary Jo Foley Will Microsoft ...
(more)
Poll: How would you rebrand Live Search? | All about ...
Comments
Blog Reactions
The Only Thing Live About Kumo Is the Buzz
Microsoft Watch —
... to Giga OM has got an opinion on this Kumo rebranding. There is lots of speculation and not too much substance. Kumo is supposed to be Japanese for something. Pick your Kanji and you get either cloud or spider. OK, spiders crawl the Web and index it. Search is a cloud service. Pick a meaning, both could apply. But Kumo? Live is better. Internal debates about Live branding have raged within Microsoft for years . There are perennial discussions that have gone nowhere different. Could Microsoft be really serious this time? Maybe. Is Kumo it? Probably not, now , anyway. But ...
Microsoft Live Search to Be Rebranded?
WebProNews Feed —
... kumo.com . You ll see the route to the end location go through a few msn.com servers, and then suddenly you ll notice all those asterisks, which is where Kumo.com becomes available for internal use only. Based on Foley's poll results and what seems to be popular opinion around the blogosphere, the brand isn't really Microsoft's problem. It's the product. "If Google s results are like a vinyl record, then Microsoft s search delivers the performance of a much-used cassette tape," writes Om Malik at GigaOm for example. This is the kind of mentality that leaves many hopeful ...
Can an $80M Ad Campaign Help Microsoft Search? [GigaOM]
GigaOM Network —
... that the campaign could eventually hit $100 million. There was some talk that Microsoft would rename its search effort Kumo. ...
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Kumo rumored as new Name for Microsoft Live Search —
I4U News 11/24/2008
Microsoft's search engine Live Search is rumored to be rebranded in 2009. LiveSide reports that the domain name Kumo.com got just transferred to Microsoft and points to an internet server at the company.
Microsoft can name their search engine ...
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