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Microsoft recruit 1,000 women Xbox 360 advocates
slashgear.com - 1/2/2009
Microsoft recruit 1,000 women Xbox 360 advocates
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“Brand advocates” sounds like a generous way of referring to comment spam or viral marketing, but in Microsoft’s case it actually involves sending Xbox 360 party-packages to 1,000 different women and asking them to demonstrate the console to their friends and neighbours. The ...
fudzilla.com - 12/31/2008
Fudzilla: Microsoft getting ready to lay off 17% of staff
— fudzilla.com — Image Worldwide cutbacks The rumor that Microsoft was set to lay off people on January 15th, 2009... is no longer a rumor but a fact. Staff at Microsoft have been informed that the company is readying major layoffs to its worldwide operations and it's ... (more) Fudzilla: Microsoft getting ready to lay off 17% of staff

Comments vote down Joystiq found this 12/31/2008found this
Tough Love For Microsoft Search
searchengineland.com - 12/31/2008
Tough Love For Microsoft Search
— searchengineland.com — Back in June, I spoke at Microsoft as part of a regular series for those involved with... its webmaster tools group and anyone generally interested in search. My talk was called “Tough Love For Microsoft Search,” and I covered various reasons why I felt ... (more) Tough Love For Microsoft Search

Comments vote down Technology: Technology blog | guardian.co.uk found this 12/31/2008found this

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Pulse2 - Technology News And Reviews:  Microsoft Asks 1,000 Women To Try Out Xbox 360

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Microsoft Asks 1,000 Women To Try Out Xbox 360
Pulse2 - Technology News And Reviews — ... women and teens. We’re going after them in ways that are different than ways we’ve done before” stated Heather Snavely, Director of Interactive Entertainment Business Global Platforms at Microsoft. This promotional strategy was setup in partnership with an organization called House Party.  This organization helps set up parties in the living rooms of about 100,000 brand advocates.  The 1,000 women selected had to take a social networking quiz beforehand to qualify. [via Slashgear] ...

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