Electronista | Microsoft puts "I'm a PC" kiosk near Apple store
macnn.com 11/7/2008 — Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its " I'm a PC " marketing campaign, an AppleInsider reader has shown through a photo. The Windows developer has put a kiosk in front of at least ...

Apple ads blunt Microsoft's 'I'm a PC' campaign
computerworld.com 10/30/2008 — Apple's anti-Vista response to its rival's "I'm a PC" marketing campaign blunted Microsoft's efforts, according to Visible Measures, an Internet video metrics firm.

Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
blog.wired.com 11/1/2008 — Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes ...

Apple Tax 2.0
community.winsupersite.com 1/6/2009 — With Macworld opening tomorrow, Microsoft has begun discussing the “Apple Tax” again. The company last brought up this concept in October, just before Apple released more-expensive-than-the-previous-version MacBook and MacBook Pro models, which was ...

Microsoft Responds to New MacBooks, Just Says "Apple Tax" Eight Times [Microsoft]
gizmodo.com 10/14/2008 — In an email of talking points circulated by Microsoft spokespeople, the company addresses the various rumors about today's new MacBooks, preemptively claiming that they will be overpriced, underspec'd and locked down. They offer charts comparing the ...

Measuring Apple's Viral Video Response to Microsoft's "I'm a PC" Campaign
visiblemeasures.com 10/28/2008 — The Microsoft/Apple advertising war rages on. It’s hard to say who fired the first shot, but what we do know is that Microsoft has directly responded to Apple’s wildly successful “ Get a Mac ” ads with the $300 million " I'm a PC" campaign (well, ...

AppleInsider | Microsoft parks "I'm a PC" recording booth outside Apple Store
macnn.com 10/31/2008 — Sam Oliver Published: 12:00 PM EST Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's ...

Microsoft Puts Booths In Front Of Apple Store
ubergizmo.com 11/1/2008 — Microsoft has setup a booth just outside the Apple Store, Bullring, Birmingham. The booth looks like it will aim to turn patrons away from the Mac store over the next few days. As part of Microsoft’s new $300 million advertising campaign, ...

It's Official: Apple Jumps the Shark
community.winsupersite.com 10/20/2008 — After Microsoft released its wonderful “I’m a PC” advertisements, I wondered what was next for Apple. After all, it’s ingenuous and libelous “I’m a Mac, I’m a PC” ads were instantly rendered moot by Microsoft’s more human and humble ads. How could ...

Has Apple Successfully Lured Microsoft Into an Ad War?
businessweek.com 10/24/2008 — If you hadn't noticed, Apple's "I'm a Mac" ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered...

Tablet MacBook launched... again — The Register 10/31/2008
And still not by Apple Tablet computing fans fed up with waiting for Apple to release a pen-powered Mac are at long last able to buy one thanks to US-based Mac upgrade specialist Other World Computing.…

Microsoft sets up ad kiosk outside U.K. Apple store — CNET News.com 10/31/2008
In yet another extension of Microsoft's "I'm a PC" campaign, the company is putting video booths outside a U.K. Apple store and asking people to record their own videos.

Video: Water sensors confirm you're a klutz — CNET News.com 10/31/2008
As klutzy Apple laptop users know, damage from spilt water, coffee, or other liquids is not covered under the standard warranty. To uncover any potential for warranty fraud, it's rumored the Cupertino, Calif.-based company has installed liquid sensors ...

New iMac and Mac Mini in 10 Days? — I4U News 11/1/2008
The rumor that Apple will still be releasing new iMac and maybe even new Mac mini boxes is still alive. This weekend Fudzilla spreads the word that they heard about a November 10th launch date for new Apple iMac and Mac mini computers. November ...

I4U Weekly Top 10: Windows 7, Netflix TiVo, HP Mini 1000, Dell Mini 12 — I4U News 11/2/2008
This week had big announcements by Microsoft: Azure Cloud Computing and Windows 7 Pre-Beta release. On the netbook front we have seen the release of Dell Inspiron Mini 12 and the HP Mini 1000.  ...