boygeniusreport.com - 12/6/2008
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We’re not exactly sure if this is one of the worst marketing ploys ever, or one of the best. All we know for sure however, is that you can bet the bank that you will definitely find an MS DOS shirt added to our wardrobe once this new line kicks off. You hear that Microsoft? Hook it ...
microsoft.com - 12/6/2008
adage.com - 12/6/2008
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adage.com —
New branded apparel is meant to suggest Microsoft's
1980s salad days Posted by Rupal Parekh on 12.05.08...
@ 08:54 PM NEW YORK (AdAge.com)—Microsoft is going from marketing computer programs to making clothes, with a new line of graphic tees dubbed ...
(more)
Microsoft Turns to Crispin and the Rapper Common for New ...
kara.allthingsd.com - 12/4/2008
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kara.allthingsd.com —
Former Yahoo tech star Qi Lu (pictured here)
is poised to take on the big job of...
being Microsoft’s top digital executive, according to several sources inside and outside the company. The appointment could be announced by Microsoft as ...
(more)
Former Yahoo Tech Star Qi Lu Likely To Be Named ...
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Microsoft Jumps Into the "Softwear" Business with Ridiculous Branded T-Shirts [Wtf]
Gizmodo —
Microsoft has, against all odds and probably their own better judgment, decided to create a branded clothing line as part of their new ad campaign. The t-shirts have sort of an Urban Outfitters feel, only without the requisite irritating irony, and feature a few designs contributed by dapper rapper Common. These faux-vintage t-shirts were conceived by Crispin Porter & Bogusky, the marketing firm tasked with making Microsoft cool in the public eye (and you thought your job was tough). The line is supposed to invoke MS's early days in the '80s, and I'm not making this next part up, to "showcase the DOS days of the software company that now connects over a billion people." Lot ...
Microsoft to push cool factor with retro-inspired clothing line
Engadget —
... weren't enough, the Redmond-based outfit is about to roll out its own clothing line (dubbed "Software") this month. And no, we're not kidding. Not even a little. Microsoft has purchased the assistance of Crispin Porter & Bogusky in order to ensure the results are actually desirable, and it has also hired rapper Common as a spokesman. We can't definitively say the shirt you see above is as fly as Pharrell's Gizmondo Enzo tee, but we'd rock it. We'd rock it hard. [Via Boy Genius Report] Filed under: Wearables Microsoft to push cool factor with ...
Microsoft announces new clothing line in an attempt to regain popularity
Gadgetell —
... line that taps the nostalgia of when PCs were just starting to change our lives…“ and that it is used to “showcase the DOS days of the software company that now connects over a billion people.“ This new clothing line is set to be available on December 15th, but the pricing hasn’t been announced, yet. It will be interesting to see how popular these tee shirts become.
Below is another tee shirt.
Read [AdAge] Via [BGR]
Full Story » | Written by Natesh Sood for ...
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