Microsoft placing "I'm a PC" recording booths outside Apple stores
Engadget — ... The Apple / Microsoft ad war keeps escalating -- while Apple continues to insist that John Hodgman is the human representation of all PCs, Microsoft is taking its populist approach to the streets. Very specific streets, actually -- it's placing "I'm a PC" recording ...

Record your own “I’m a PC” video — outside of an Apple store
VentureBeat — ... Microsoft has started setting up booths around the world where users can record their own “I’m a PC” videos and send them to Microsoft — which may use them in upcoming TV spots. What’s interesting is the placement of at least one of these booths — right outside of an Apple store. Literally, right outside of the front doors. A man sent a picture of the booth in Birmingham, England to the Apple blog AppleInsider. ...

Microsoft Parks "I'm a PC" Recording Kiosks Outside Apple Stores [Apple]
Gizmodo — ... Setting up large kiosks outside Apple stores where visitors can record their own "I'm a PC" video. The image above comes from an Apple store in England where a trio of Microsoft staffers will attempt to intercept Apple store patrons and convert them over the course of the next few days. Details are scarce on where these kiosks are going to be located—or whether the campaign will even come to the states. That having been said, have you seen one of these "I'm a PC" kiosks lately? [AppleInsider] ...

I’m a PC, outside an Apple Store!
Redmond Pie — ... The $300 million “I’m a PC” marketing campaign continues as Microsoft sets camp in the front yard of its arrogant competitor. This picture taken from Birmingham, England shows ”I’m a PC” booth outside an Apple Store, where you can record your own I’m a PC video. So, if you live there, what are you waiting for? Get going and get recognized. Maybe, you could end up in an “I’m a PC” ad on air too! ...

"I'm a PC" Kiosk Opens in front of Apple Store.
Gearlog — ... Clever marketing or sour grapes? Microsoft has rolled out the latest phase of its $300 million dollar marketing campaign, in the form of kiosks--at least one of which has been strategically parked directly outside an Apple store. ...

Microsoft Strategically Places “I’m A PC” Kiosk In Front Of Apple Stores
Pulse2 - Technology News And Reviews — ...   The kiosk recommends people to record their voice saying, “I’m a PC” in a recording device.  This is one of the many marketing tactics that Microsoft Corporation (NASDAQ:MSFT) is taking against as part of their $300 million campaign. Crispin Porter & Bogusky is the advertising company helping Microsoft plan the “I’m a PC” ads.  You may also have remembered that Microsoft created the advertisement with a Mac though.  AppleInsider revealed the details of the story. ...

Oh-so-rebellious Microsoft parks ‘I’m a PC’ port-a-potty, er, recording booth outside Apple Stores
MacDailyNews — Oh-so-rebellious Microsoft parks ‘I’m a PC’ port-a-potty, er, recording booth outside Apple Stores Friday, October 31, 2008 - 03:28 PM EDT [image] "Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter... rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores," Sam Oliver reports for AppleInsider. "AppleInsider reader [Tom submitted a] photo, which shows a large Microsoft-branded kiosk parked outside a shopping center-based Apple retail store," Oliver reports. "'It's a friggin booth where you ...

Microsoft rolls out “I’m a PC” kiosks outside Apple stores
SlashGear — ... Microsoft has really ramped up their advertising efforts as of late with their “I’m a PC” ads, but now they’re taking it one step further by placing kiosks outside of Apple stores. ...

Microsoft's Mac Halloween Grab Bag
Apple Watch — ... ? Classic. According to AppleInsider , Microsoft has set up an "I'm a PC" booth outside the Apple Store Bullring in Birmingham, England. Why don't you just come on by the booth and record why you are a PC? The placement isn't just about countermarketing. Apple claims that more than 50 percent of new Mac buyers are Windows users. So the best place to find Windows users at the mall might just be outside the Apple Store. Of course, that 50-percent number is deceptively large. Apple mentions it every earnings call, but shouldn't the number be higher given that statistically ...

Microsoft's Brilliant Counter-Attack: "I'm A PC" Video Booth Outside U.K. Apple Store
Silicon Alley Insider — ... ? Outside an Apple (AAPL) Store, of course! An AppleInsider reader passed along this photo of a Microsoft (MSFT) video kiosk set up in front of an Apple retail store in the U.K. ...

Microsoft Plants “I’m a PC” Booth in Front of Apple Store
Mobilewhack.com — ... store in Bullring, England. Everyone can record their “I’m a PC” message in that booth for the next three days. What do you think about that? How will Apple respond? via AppleInsider Tags: ...

Microsoft Goes Guerilla In Birmingham
Geek In Disguise —   [image credit AppleInsider] Surprisingly we’re not talking Birmingham, Mass here – we’re talking Birmingham, West Midlands. My pal Karl would be proud of this guerilla action is his old neighbourhood. Some my say it’s a prank but I think this stuff is long overdue. I was in the US last week and didn’t seen nearly enough of our new ad campaign (on billboards as I didn’t watch any TV). It’s great therefore to see my UK colleagues taking the battle literally to Apple. It seems like this is more than just a ...

Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
Wired: Gadget Lab — ... outside the Apple Store in Bullring, Birmingham, England. The booth is part of Microsoft's new $300 million advertising campaign to counteract Apple's cultish "I'm a Mac, I'm a PC" ads. Step in the booth and you can record your own "I'm a PC" ad. After shelling out all that cash, Microsoft won't give you a dime to use your pretty face, of course. Desperate? Pathetic? Hilarious? Ironic? Pick your adjective. I'm going with all four. Microsoft parks "I'm a PC" recording booth outside Apple Store [AppleInsider]  ...

Qual seria o melhor lugar pra gravar o próximo anúncio “I’m a PC”, da Microsoft?
BLOG.MACMAGAZINE — ... A foto acima foi tirada por um leitor do AppleInsider em frente a uma das lojas de varejo da Apple na Inglaterra. “É uma p**** de cabine onde você gravar o seu próprio vídeo para a campanha da Microsoft”, disse. Ele acrescenta ainda que há três funcionários da gigante de softwares cuidando do pequeno espaço, e eles deverão ficar naquele local afugentando clientes da loja pelos próximos três dias. ...

Microsoft takes its ads to the Apple store
The Microsoft Blog — In a move that appears to open a new front in the Apple-Microsoft advertising war, Apple Insider reports that in Birmingham, England Microsoft has placed an "'I'm a PC'" kiosk directly in front of an Apple store. At the booth, which is manned by three employees, users can record their own "'I'm a PC'" videos. Microsoft's $300 million attempt to counter its negative image appears to be moving in an increasingly user-focused direction. After debuting with ads featuring Jerry Seinfeld and Bill Gates, Microsoft has now moved on to inviting users to upload their own short clips. ...

Microsoft UK parks “I’m a PC” recording booth outside Apple Store
D' Technology Weblog — ... – “It’s a friggin booth where you can record your own I’m a PC video,” Tom added that a trio of Microsoft staffers will be on hand to turn patrons off from the Mac for the next three days. ...

Microsoft hits Apple on their own turf
Boy Genius Report — The gauntlet has been thrown down and Microsoft is making it pretty clear that they’re not going to be bullied around by Apple’s advertising tactics. In England at least. Apparently, these booths aren’t just advertisements, but they’re also interactive booths. From AppleInsider: “It’s a friggin booth where you can record your own I’m a PC video,” he said. “This is outside the Apple Store, Bullring, Birmingham, England.” He added that a trio of Microsoft staffers will be on hand to turn patrons ...

The lonely kiosk that’s a part of Microsoft’s $300 million ad campaign
CrunchGear — ... , it also buys you a small kiosk outside English Apple retail stores. The kiosk, emblazoned with Microsoft logos and, strangely, Deepak Chopra (is Mr. Chopra hip?), sits outside the store, waiting for passersby to say, what, exactly? Yeah, down with Apple! ...

Microsoft vs. Apple: Guerilla tactics real or not?
Core77 — ... According to Apple Insider, Microsoft "is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores." ...

Microsoft Plants “I’m a PC” Kiosk Outside U.K. Apple Store
Alice Hill's Real Tech News - Independent Tech — ... consists of an “I’m a PC” look at real users around the world and Microsoft employees. As the campaign enters a new phase, Microsoft has started parking kiosks around the world for people to record segments for the campaign, as well as accepting user uploads — rather than just using professionally-chosen spokespeople. This particular location is, probably for Apple, more than a little annoying. According to a sharp-eyed AppleInsider reader:“It’s a friggin booth where you can record your own I’m a PC video,” he said. “This is outside the Apple Store, Bullring, Birmingham, ...

Microsoft Plants Kiosk in Front of Apple Store
Gear Live — ... Tags: ads (T), advertising (T), apple (T), apple store (T), computers (T), england (T), i'm a pc (T), macs (T), microsoft (T) Read More | Apple Insider ...

Apple vs Microsoft, or just Steve vs Steve?
MacBytes.com — ... out together at the Macworld conference (I don't know that, so don't quote me on it). Wilfrid was previously a product unit manager for the MacBU in the Silicon Valley campus in Mountain View, California, running the team of engineers responsible to the MacBU team. All of this may be hard to believe with the public anti-Apple stance taken by Microsoft's Steve Ballmer, Apple's advertising department taunts and whoever was responsible for planting a Microsoft 'I'm a PC' recording kiosk right outside an Apple Store in Birmingham, England. Perhaps it's all just entertainment, ...

I’m a PC, outside an Apple Store!
ithinkdifferent — ... The $300 million “I’m a PC” marketing campaign continues as Microsoft sets camp in the front yard of its arrogant competitor. This picture taken from Birmingham, England shows “I’m a PC” booth outside an Apple Store, where you can record your own I’m a PC video. So, if you live there, what are you waiting for? Get going and get recognized. Maybe, you could end up in an “I’m a PC” ad on air too! ...