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Report: Microsoft chooses ad agency for Pink phone campaign
All about Microsoft —
... AdWeek is reporting that Microsoft has selected ad agency McCann Erickson to develop its campaign fo the Microsoft “Pink Project.” (McCann was bidding for the Pink account against Crispin Porter, the Seinfeld/Laptop Hunters ad folks, and JWT, the agency reinvigorating Microsoft’s “People Ready” campaign, ...
Microsoft’s Project Pink gets a new agency
MobileCrunch —
... Ah, Project Pink, I haven’t heard anything from or about you in quite a long time. But it looks like Redmond made some key changes to its agency roster and McCann picked up the “Pink” account. McCann also handles Windows Mobile. ...
Microsoft’s Project Pink finds a new ad agency
CrunchGear —
Ah, Project Pink, I haven’t heard anything from or about you in quite a long time. But it looks like Redmond made some key changes to its agency roster and McCann picked up the “Pink” account. McCann also handles Windows Mobile.
According to ...
Microsoft Readies Ad Campaign For Secretive 'Pink' Mobile Phone
mocoNews —
Microsoft (NSDQ: MSFT) refuses to talk about its mobile phone project, code-named “Pink,” and yet reportedly it has just selected an ad agency McCann Erickson to develop an advertising campaign. While the project continues to be very hush-hush, the selection of an ad agency may mean commercial availability of the phone is within sight—though still months away.
AdWeek first reported the selection, and then ZDNet’s Mary-Jo Foley elaborated on what it all means. From what she can tell, Pink is the ...
Microsoft's "Pink" smartphone to be Microsoft-branded?
Engadget —
... selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products? Read - CNET Read - AdWeek Filed under: Cellphones Microsoft's "Pink" smartphone to be ...
Microsoft's "Pink" smartphone to be Microsoft-branded?
Engadget Mobile —
... selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products? Read - CNET Read - AdWeek Microsoft's "Pink" smartphone to be Microsoft-branded? originally ...
Microsoft selects agency to create ad campaign for the WM7 Pink phone
Unwired View —
... According to AdWeek, McCann’s T.A.G. ad agency was selected by Microsoft to create a marketing campaign for the Pink phone. ...
Microsoft pick ad agency for Pink phone
SlashGear —
According to AdWeek, Microsoft have awarded the marketing contract for its upcoming Pink phone to McCann Erikson, the company also responsible for its Windows Mobile advertising. While Microsoft themselves continue to deny that they have their own cellphone in the works, the news – which neither they nor McCann would comment on – lends further weight to the ongoing rumors.
According to ZDNet’s Mary Jo Foley, Pink will be built on top of the Windows Mobile 7 core but be different in UI appearance from ...
Microsoft Chooses Zune's Ad Agency to Promote Zune Phone "Pink" [Microsoft]
Gizmodo —
Advertising firm McCann Erickson has won a lucrative advertising contract with Microsoft, beating out CrispiBLAH BLAH BLAH the point is, people—Zune advertising people—are now talking on record about Microsoft's "Pink" project, and gearing up to promote it. From Adweek: The Office shift follows a pitch for a new Microsoft mobile offering won by McCann's T.A.G. unit, said sources. JWT, McCann and fellow roster shop Crispin, Porter + Bogusky competed for that assignment, for which the client used the code-name Pink. ...
Microsoft "Pink" phone rumors continue to percolate
Yahoo! Tech Advisors —
... has been way out front in reporting on Microsoft's long-rumored "Pink Project"—which may or may not involve (as Foley puts it) a "Microsoft-branded phone" that looks and feels like "a souped-up Sidekick" with Zune-powered video and music abilities—and last week she dug up an interesting tidbit: namely, that Microsoft has signed up an ad agency to handle upcoming Pink promotional duties. That might be a sign that Pink, whatever it is, has become more than just a codename, and could be well on its way to producing an actual shipping product. But the Pink Project is still ...
