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Microsoft is Dead
April 2007 A few days ago I suddenly realized Microsoft was dead. I was talking to a young startup founder about how Google was different from Yahoo. I said that Yahoo had been warped from the start by their fear of Microsoft. That was why they'd positioned themselves as a "media company" ...
 		Poll: How would you rebrand Live Search? | All about Microsoft
Poll: How would you rebrand Live Search? | All about Microsoft
blogs.zdnet.com — August 1st, 2008 Poll: How would you rebrand Live Search? Posted by Mary Jo Foley @ 8:00... am Categories: Corporate strategy , Search , Yahoo Tags: Microsoft Live Search , Microsoft Corp. , Hook.com , Branding , Marketing , Mary Jo Foley Will Microsoft ... (more) Poll: How would you rebrand Live Search? | All about ...
OSNN - Windows, Linux and Macintosh News
osnn.net — A federal judge in Seattle has ordered Microsoft CEO Steve Ballmer to testify in a class action... lawsuit against Microsoft that alleges the company misled consumers in a marketing campaign for its Windows Vista operating system in which computers sold ... (more) OSNN - Windows, Linux and Macintosh News
Microsoft To Rebrand Search. Will It Be Kumo?
Microsoft To Rebrand Search. Will It Be Kumo?
techcrunch.com — Microsoft will relaunch Windows Live Search under a new brand sometime early next year, says a source... within the company. What we don’t know is what that new brand will be, although a few names have been thrown around. According to our source, ... (more) Microsoft To Rebrand Search. Will It Be Kumo?
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Ray Ozzie Wants to Push Microsoft Back Into Startup Mode
Wired Top Stories — ... Not an easy job. Yes, Microsoft still rakes in the dollars from Windows and Office. But the stock has been flat for years. Microsoft used to be regarded with fear and respect—Lord Voldemort with market share. Now people downgrade their computers to avoid Vista, tech luminaries write blog posts with titles like "Microsoft Is Dead," and the public face of the company is the hapless loser in the ...

WIRED: “Ray Ozzie Wants to Push Microsoft Back Into Startup Mode”
The Next Web — Have you ever wondered what the hell Microsoft is up to? Well, if you work in our industry you should have. Although still the predominant power in the PC industry the public image of Microsoft has been lousy. Their ad campaigns sucked, their products sucked, their CEO sucked and they were basically just, well, fucked. Ready to write them off? Don’t go there just yet. Read this article in WIRED magazine to get a glimpse of what Ray Ozzie is working on. After that you will either be optimistic, or very very ...

25 Years of Mac: From Boxy Beige to Silver Sleek
Wired Top Stories — ... —ran during Super Bowl XVIII. The Mac is Obama, Microsoft is McCain. Computer scientist Paul Graham summed it up in a famous online essay in 2007: "Windows," he wrote, "is for grandmas." ...

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Could there possibly be a dumber business move than Yahoo's turning down $44.6 billion from Microsoft? You tell me.