mcvuk.com - 10/28/2009
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Platform holder Microsoft has announced that it has bought up an entire ad break during the November 14th episode of ITV s reality TV show X Factor as it ramps up its pre-Christmas marketing activity. The time will be used to promote the recently launched Sky Player service as well as two of the ...
variety.com - 10/26/2009
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variety.com —
Company yanks sponsorship of Fox show Microsoft has
yanked its sponsorship off Fox's upcoming Seth MacFarlane comedy/variety...
special. Fox still plans to air "Family Guy Presents: Seth and Alex's Almost Live Comedy Show" on Nov. 8, but with another, ...
(more)
MacFarlane special loses Microsoft
techflash.com - 10/27/2009
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techflash.com —
People visiting Microsoft's new store in Scottsdale, Ariz.,
have started noticing something interesting, apart from its shameless...
similarities to Apple's retail outlets . The computers on display in the Microsoft Store come without any run-of-the-mill ...
(more)
Microsoft's 'Signature PCs' show its vision of computing ...
support.microsoft.com - 10/27/2009
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Microsoft Xbox ads to play during X Factor
T3.com All —
... of television s most watched show is a smart move by those at Microsoft. Marketing director of UK Xbox, Stephen McGill said: We believe that the X Factor provides us with the perfect opportunity to communicate directly with our target audience and is the ideal time to educate them about the new games and services on the Xbox console. He went on to add: By taking up the entire ad break, we can really help to capture the imagination of both potential and existing Xbox users. Link: Microsoft (via MCV) Related links: [image]
Microsoft Xbox ads to play during X Factor
T3.com News —
... at Microsoft. Marketing director of UK Xbox, Stephen McGill said: “We believe that the X Factor provides us with the perfect opportunity to communicate directly with our target audience and is the ideal time to educate them about the new games and services on the Xbox console.”
He went on to add: “By taking up the entire ad break, we can really help to capture the imagination of both potential and existing Xbox users.”
Link: Microsoft (via MCV)
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