visiblemeasures.com - 10/28/2008
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The Microsoft/Apple advertising war rages on. It’s hard to say who fired the first shot, but what we do know is that Microsoft has directly responded to Apple’s wildly successful “ Get a Mac ” ads with the $300 million " I'm a PC" campaign (well, after a brief but intriguing attempt to team ...
readwriteweb.com - 10/28/2008
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readwriteweb.com —
Microsoft announced this morning at its PDC conference
that the next release of Microsoft Office will include...
browser-based versions of some of its main office software products - Word, Excel, PowerPoint and OneNote. These will be "lightweight ...
(more)
Microsoft Office Comes to the Browser (Finally)
office.microsoft.com - 10/28/2008
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office.microsoft.com —
Click here to switch to other Office Online
sites worldwide United States ( change ) | All...
Microsoft Sites Microsoft Office Online Sign in to My Office Online ( What's this? ) | Sign in Home Products Help and How-to Downloads Clip Art Templates ...
(more)
Office Online Home Page - Microsoft Office Online
updates.zdnet.com - 10/27/2008
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updates.zdnet.com —
ZDNet Resources Macs that can run 64-bit Vista
Which Macs can run 64-bit Vista? It depends whether...
you insist on an all-Apple solution or will run a more-flexible approach using third-party virtualization technology. by David Morgenstern Tags : Apple ...
(more)
virtualization Resources
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Measuring Apple’s ‘Get a Mac’ viral video response to Microsoft’s ‘I’m a PC’ campaign
MacDailyNews —
... Reach Database to identify and measure the viral video placements from each campaign... These first-week results reveal that Apple’s viral video offensive made significant headway against Microsoft's message. Apple’s three new spots scored 70% of the viral video views that the much-discussed “I’m a PC” initially generated. And the view count totals are only part of the story, as these new Apple ads have inspired twice as many viral video placements." Full article, including graphs, here .
Apple vs. Microsoft Ad Campaigns: Measuring Viral Video Performance
MacBlogz - One Stop Apple News —
... directly measured “buzz” around each ad, might be more than sufficient. After all, it doesn’t matter what we’re saying, as long as we’re talking about it.
All of the data in the research was collected from Visible Measure’s Viral Reach Database. Which as they put it best is a “a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.”
Thanx to our friends at Visible Measures for the data.
News Bits Goes to the Movies
Contentinople: —
... in the television (and every other ad-dependent) industry suffering from an ad slowdown, CBS Corp. (NYSE: CBS) investors are bracing for the company's third-quarter earnings report , reports Variety . CBS's already-way-down share price may sink even further than the 67 percent it already has this year , which has led some on Wall Street to question the wisdom of the 2006 breakup of Viacom and CBS. Microsoft Corp. (Nasdaq: MSFT)'s "I'm a PC" ads were more successful than Apple Inc. (Nasdaq: AAPL)'s three response ...
Apple vs. Microsoft: Battle of the Viral Ad Campaigns
Mac|Life all RSS Feed —
ads No matter how much money Microsoft throws at its advertising campaign, it seems Apple is still beating it with its "Get a Mac" commercials. graph A recent study by Visible Measures shows that even though Microsoft's ads "I'm a PC" had initial success, the new Apple ads, "Bean Counter", "V word" and "Bake Sale," together took over the top spot in viral video views. The first week of the study did show "I'm a PC" with 1.5 million more viewers, some say its due to the curiosity of how Microsoft will compete against Apple's advertising monster. The new "Get a Mac" ads push ...
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Apple ads blunt Microsoft's 'I'm a PC' campaign
computerworld.com 10/30/2008 — Apple's anti-Vista response to its rival's "I'm a PC" marketing campaign blunted Microsoft's efforts, according to Visible Measures, an Internet video metrics firm.
Apple Tax 2.0
community.winsupersite.com 1/6/2009 — With Macworld opening tomorrow, Microsoft has begun discussing the “Apple Tax” again. The company last brought up this concept in October, just before Apple released more-expensive-than-the-previous-version MacBook and MacBook Pro models, which was ...
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
blog.wired.com 11/1/2008 —
Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes ...
Microsoft puts "I'm a PC" kiosk near Apple store
electronista.com 11/1/2008 — Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its "I'm a PC" marketing campaign, an AppleInsider reader has shown through a photo. The Windows developer has put a kiosk in front of at least ...
Microsoft parks "I'm a PC" recording booth outside Apple Store
appleinsider.com 10/31/2008 — Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores.
New Apple ads see 70% of MS ad views online
macnn.com 10/31/2008 — In the ongoing competitive ad campaign battle between Microsoft and Apple, the recent "Get a Mac" ads have achieved nearly 70 percent of the "I'm a PC" online views, according to Visible Measures viral video research that compared numbers only from ...
Has Apple Successfully Lured Microsoft Into an Ad War?
businessweek.com 10/24/2008 — If you hadn't noticed, Apple's "I'm a Mac" ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered...
It's Official: Apple Jumps the Shark
community.winsupersite.com 10/20/2008 — After Microsoft released its wonderful “I’m a PC” advertisements, I wondered what was next for Apple. After all, it’s ingenuous and libelous “I’m a Mac, I’m a PC” ads were instantly rendered moot by Microsoft’s more human and humble ads. How could ...
Microsoft Asks You To Make Its Next 'I'm a PC' Ads
blog.wired.com 10/29/2008 —
Microsoft has moved from paying $3 million for a spokesman to getting its advertising for free. The next phase of its "I'm a PC" campaign has made the switch to user generated content.
The campaign began with Jerry Seinfeld and ...
Electronista | Microsoft airs "I'm a PC" Windows ad
macnn.com 10/31/2008 — Microsoft tonight aired its first second-phase ad and started its more direct campaign to combat the image portrayed by Apple. Shifting significantly from the company's approach of avoiding Windows discussion, the spot begins by playing on Apple's ...
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