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Black Friday, Cyber Monday...Mobile Tuesday?
ReadWriteWeb —
... According to AdAge, the advertising campaign, including radio and outdoor media, will launch tomorrow in 10 U.S. cities. Earlier this year that campaign was going to include a major car manufacturer and several well-known luxury brands, but due to the weakening economy, many of the early participants were forced to pull out as budgets were slashed. Tomorrow's launch will now just include McDonald's, Finish Line, and RedTag. ...
Retailers announce plan to rename every day in December
GMSV —
... to turn tomorrow into another retail phenomenon to be known as Mobile Tuesday , except to say it picked a tough year to try to gain traction. Noting that shopping slowed on the Tuesday after Thanksgiving, Mobigosee had ambitious plans to enlist retailers in a coordinated blast of coupons and deals targeted to users of mobile devices on that day. Unfortunately, between the genesis of the plan and the arrival of the holiday season, the economy went into the dumper, prompting most of the major participants to pull back and leaving only three brands — McDonald’s, Finish Line and ...
QOTD
Digital Daily —
... – Tanya Penman, founder-CEO of Mobigosee, on the company’s plan to create another asinine shopping holiday, Mobile Tuesday. ...
Mobile Tuesday To Lure Shoppers With Cellphone Coupons
mocoNews —
... with circulars and coupons sent to their cellphones on a day that doesn't traditionally see many shoppers. AdAge.com reports that the launch, which is being backed by a ten-city ad campaign, includes only three marketers: McDonald's, Finish Line, and RedTag. According to CEO and founder Tanya Penman, the company had signed on a number of "major marketing partners," but that they had dropped out come early September after their ad budgets had been slashed. Still, Penman tells AdAge that the demand for mobile coupons is there. Not only are handsets buying ...
Mobile Tuesday Meets Inevitability
WebProNews Feed —
... For those with shopping withdrawal Truth be told, advertisers never met a bandwagon they didn t like. Enter the first Mobile Tuesday, an extension, of course, of Black Friday and recently created Cyber Monday. If you re one of 18,000 who signed up via Black Friday leak sites, you should be receiving promotional offers from McDonald s, Finish Line, and RedTag. Mobile Tuesday Meets Inevitability First reaction is that it seems kind of off-putting and copy-cattish, but what Mobigosee the marketing firm behind the new campaign is doing makes more intuitive sense the more one ...
