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Q&A With HipCricket's Jeff Hasen: Gain Business Through Mobile Marketing
bMighty.com - Features —
Think you've covered all your advertising bases? Think again. Mobile marketing creates a one-to-one relationship between the customer and the company and could provide small and midsize businesses with a better return on investment than traditional print advertising. The age of " Mad Men " lives on TV, but not in real life. These days, it doesn't pay to pour all you advertising dollars into print. Now there's ...
Barack Obama's 'BlackBerry Effect'
Apple Watch —
... with small children (e.g,, profanity)] President Obama's BlackBerry halo sales effect is sure to continue, but perhaps with less pull: But there will be plenty of people who want to be cool like President Obama, who will buy a BlackBerry because he has one. There will be others that will want to be cooler than him and have a newer BlackBerry. My parents remember the President Kennedy White House and the couple's impact on popular culture. I got my view from watching episodes of " Mad Men ." Weren't there fashion trends that followed Jackie Kennedy's hairstyle and clothes? ...
Mad Men Style Hits Second Grade
ParentDish —
... Arlo Weiner is eight years old and in the second grade. But while most of his peers are schlepping around in sweats and t-shirts, Arlo is dressing up in a creative range of cool duds. His closet includes velvet breeches and a top hat, as well as a collection of ascots and bowties, all of which he wears to school on a regular basis. No surprise, really: Arlo's dad is Matt Weiner, creator of AMC's Mad Men, which has been praised for it's incredible costuming, and has singlehandedly brought back the day dress for a generation of moms raised on jeans. ...
Secret of Googlenomics: Data-Fueled Recipe Brews Profitability
Wired Top Stories —
... At the time, most online companies were still selling advertising the way it was done in the days of Mad Men. But Varian saw immediately that Google's ad business was less like buying traditional spots and more like computer dating. "The theory was Google as yenta—matchmaker," he says. He also realized there was another old idea underlying the new approach: ...
The Tech of Mad Men—Just In Time for Season 3
Gawker: valleywag —
... Mad Men Season 3 starts on August 16. If you haven't seen it yet, you have two days to get up to speed. But if you don't fell like it, you can watch these shorts showing the retro tech in the series, from the passive exercise thingamajig to the first copier, cameras, and lots of old clickityclack electric typewriters with IBM keyboards. [Mad Men—Video compilation by ...
PA's 1st edition of "There's an app for that!": RunPee, Haircaster & Drinkspiration
PalmAddicts —
... said Fredrick Tallroth, senior manager, Interactive Marketing at the Absolut Company.
Users can also sign up for an account at absolutdrinks.com and the drinks ordered in your mobile app automatically create top lists in your profile. The company says the app has been downloaded 43,000 times in its first 13 days on the iTunes App Store.
Just remember, alcohol drinks are for adults and not good for those who're pregnant. Don't drink because you've just watched Madmen, and think that drinking made them successful. ;-p ...
Viral Video: Mad (Wo)Men
BoomTown —
... Suddenly, it seems the AMC original series “Mad Men” is having its “Sopranos” moment–with its stars all over the media, its fans more obsessive than ever and its ratings doubled in the third season. ...
Trimming the Fat and How to Get Government Money
Inc.com —
... Weekend watching. Speaking of videos, your daily links team recommends that you use the long weekend to get caught up on Mad Men. And if you're feeling guilty about being entertained and want to learn something, you should read Mike Hofman's blog, where he unpacks the ...
What Your Marketing Dept. Won't Tell You
Internet Evolution: —
The glory days of Mad Men are over. It's time to get real about your company's marketing plan. But don't think social networks are going to save your bottom line. Based on research firm Aberdeen Group's ...
Mad Men
dailywireless.org —
... Almost every award went to either a low-rated broadcast program or a show from cable, where audiences typically are limited to just a few million. In the words of Matthew Weiner, whose Mad Men won the coveted Outstanding Drama Series award for the second year in a row: ...
Mad Men Keeps Viewers Involved Through Interactive Facebook Page
Inside Facebook —
... Many Facebook users have created unique avatars with the “Mad Men Yourself” application, and the illustrated portraits are now all over Facebook and Twitter. Another popular application is ...
Hiring Your Own Don Draper; Improving Your Online Rep
Inc.com —
... agencies. The rates seem almost outrageously high, but AdAge notes that these are "rate card" prices, which means the prices companies actually pay can be significantly lower. Plus, the survey shows that small ad agencies are much cheaper than big ones. A creative director at a large agency bills on average $964 an hour while the creative director of a small agency bills just $271. No word on how much you have to pay to avoid an agency that keeps lawn tractors in the office. (Via ...
Mad Men: Souvenir
TV Squad —
... I think my favorite episodes of Mad Men are the ones that have a nice balance of Draper household drama and Sterling Cooper advertising drama. It seemed that this episode was going to tilt a lot - too much - towards the former, but about 20 minutes in, both worlds came together in unexpected ways -- Betty going on the business trip to Rome with Don and Pete running into ... well, someone at the department store. We'll talk about that more after the jump. ...
