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New MacBook Campaign "World's Greenest Family of Notebooks"
9 to 5 Mac - Apple Intelligence —
... Apple today debuted a new ad campaign touting the new MacBooks' environmental friendlieness. Even though Apple has been making great strides in its eco-friendlieness, ...
Apple lays claim to greenest notebooks ever in new ad campaign
AppleInsider —
... Published: 10:00 PM EST Not one for modesty, Apple on Monday night launched a new campaign and TV spot touting its new aluminum MacBook lineup as the most environmentally friendly portables ever. The freshly posted campaign page backs up the confident stance by centering on the unibody aluminum and glass displays of the MacBook designs, which together cut down on the number of parts and are easy to recycle versus the plastic and other materials used by rivals. It also touts the elimination of brominated flame retardants and PVC from the insides of all three models, better ...
New Apple Commercial Shows Intentions With Going Green
MacBlogz - One Stop Apple News —
... The new webpage is titled “The new Macbooks. The world’s greenest family of notebooks.” It compliments other efforts by Apple to show off their environmentally friendly approaches towards design. ...
Apple Pushing Green Notebooks in Ad Campaign [TheAppleBlog]
GigaOM Network —
... The new U.S. ad campaign was launched on Monday night, and is coupled with a new page on the Apple site providing more environmental information. Not only is it the first TV spot Apple has released heralding environmental progress with their products, but it marks the start of any major campaign for the new MacBook lineup. ...
A "Green" Apple leaves a sour taste for accessories
jkOnTheRun —
... If you live in the U.S., you've probably seen the latest Apple ad spot on television by now. The company is touting the new unibody MacBook as "green" for the environmentally conscious. I'm in that group myself with a hybrid car, a solar-powered attic fan and as a fanatic about recycling. No scrap of paper in our home is safe from the recycling bin, not even the puny little ATM and purchase reciepts I get at WaWa. We're getting ready to start composting in the near future as well. ...
Will Consumers Shell Out $150 for A Green Laptop Battery?
Earth2Tech —
... Consumer electronics companies are increasingly offering gadgets and goods marketed “greener,” and touted as more energy efficient and using more sustainable materials. Apple is selling its latest Macbook line as the “world’s greenest family of notebooks.” Dell is selling a small PC with a bamboo casing that consumes less energy. Cell phone companies like Nokia are offering phones like its 3110 Evolve that use more-easily recyclable materials and a more energy-efficient charger. ...
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