mediamemo.allthingsd.com - 3/23/2009
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Finally. Here comes Twitter's first real foray into advertising, courtesy of Microsoft's marketing budget. And don't worry, Twitter users: You won't be getting come-ons for Vista in your Twitterstream. Not yet, at least. The program that Twitter has rolled out today--something called ...
venturebeat.com - 3/23/2009
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venturebeat.com —
If you’ve used Twitter’s website in the past
couple of weeks, you’ve probably noticed a small rectangle...
promoting its widgets and Twitter Search. It’s no accident that it looks like an ad unit, because it actually is an ad ...
(more)
The business model begins: Twitter to promote FM and ...
mashable.com - 3/23/2009
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mashable.com —
How will Twitter make money? It’s a question
that’s asked constantly as the microblogging service continues its...
stratospheric ascent. Some third parties are already experimenting with business models, creating a situation where these ...
(more)
ExecTweets: The Twitter Business Model?
battellemedia.com - 3/23/2009
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battellemedia.com —
This morning marks the launch of ExecTweets ,
a platform my company has built working with Microsoft,...
its sponsor, and Twitter. I'm proud of the work here, it reflects a lot of thinking about how to use conversations like Twitter to fuel what I hope ...
(more)
ExecTweets
Comments
Blog Reactions
After Promising It Wouldn't, Twitter Dips an Adorable Toe into Advertising
Valleywag —
... that Twitter.com would be an advertising-free zone. But as Peter Kafka points out on MediaMemo, Twitter has been running house ads for some time, promoting its search engine and other features. ...
After Promising It Wouldn't, Twitter Dips an Adorable Toe into Advertising
Gawker: valleywag —
... that Twitter.com would be an advertising-free zone. But as Peter Kafka points out on MediaMemo, Twitter has been running house ads for some time, promoting its search engine and other features. ...
ExecTweets shows Twitter is big on suggestions
L.A. Times Tech Blog —
... ExecTweets does little more than highlight specific users -- in this case, top business and media executives. If didn't you know AOL's Steve Case was tweeting, or Marisa Thalberg of ExecutiveMoms, or Padmasree Warrior of Cisco Systems, well, you do now. According to All Things Digital, Twitter is taking a fee for powering this new Microsoft-sponsored service, and in so doing, poking its first hole in the revenue dam. ...
Federated Media is Damn Smart.
CenterNetworks —
Federated Media is damn smart. Last year they took a popular television star for 15-35 year old men, created a video show where she could in-part pimp blogs that use FM for ad sales. While there were some issues with disclosure, it was a smart move as it could keep the wagons circling around FM. Today's launch makes the above referenced campaign look like a kid's meal at McDs.
The new program is called ExecTweets and I am sure you read about it on a variety of blogs today. If you haven't heard about it - here's the net takeaway... FM has sold some ...
ExecTweets are for the Birds
Microsoft Watch —
... haven't yet gotten on board with this whole Twitter thing. Do you really need another portal, when these Twitterers can be aggregated more easily elsewhere? I sure as heck don't. But Microsoft seems willing perhaps because it hopes to sell something. Here's an interesting question: Would Twittering CEOs like Sun's Jonathan Schwartz want to be featured on a Microsoft-branded portal? "Here comes Twitter's first real foray into advertising, courtesy of Microsoft's marketing budget," claims All Things Digital's Peter Kafka . But Mr. CEO, is that marketing and branding you want ...
Twitter and Revenue Make a Tweet Sound
Andy Beal's Marketing Pilgrim —
... Well, Twitter is making more noise by getting Microsoft to spend money with them for a sponsored page called ExecTweets according to Peter Kafka at All Things Digital. Because I personally don’t get why this is even attractive I’ll just give you the verbatim from the post to describe it: ...
ExecTweets Provides Revenue To Twitter
WebProNews Feed —
... Well, Twitter is making more noise by getting Microsoft to spend money with them for a sponsored page called ExecTweets according to Peter Kafka at All Things Digital. Because I personally don’t get why this is even attractive I’ll just give you the verbatim from the post to describe it: ...
There Must Be 77 Ways for Twitter to Make Some Money (But BoomTown Is Backing the Aniston Solution!)
BoomTown —
... Yesterday, the revenue-unencumbered microblogging service Twitter came up with ExecTweets, sponsored by Microsoft (MSFT), as a way to bring in the simoleons. ...
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How to Twitter
online.wsj.com 3/8/2009 — Read More Twitter Applications There are thousands of third-party applications built to enhance the Twitter experience -- these are just a few of the popular ones. Twitpic : Post a photo on Twitpic, and then share the Twitpic link via Twitter. Twhirl ...
There's Twitter the company, and twitter the medium
latimesblogs.latimes.com 3/25/2009 — Leo Laporte at the controls during a recent episode of This Week in Tech (TWiT). In the background is Digg founder Kevin Rose. Credit: insidetwit / Flickr
Last year, Leo Laporte became a Twitter quitter.
The host of one of Silicon ...
Twitter and Revenue Make a Tweet Sound
marketingpilgrim.com 3/24/2009 — Well, Twitter is making more noise by getting Microsoft to spend money with them for a sponsored page called ExecTweets according to Peter Kafka at All Things Digital . Because I personally don’t get why this is even attractive I’ll just give you the ...
Where does Twitter go from here?
core77.com 3/10/2009 —
It's an interesting time for Twitter. Although the folks on Twitter are lead user/early adopter types, there is huge buzz about the service. And as with many disruptive innovations, this new-and-different-thing is not well understood and begins to ...
15 Fascinating Ways to Track Twitter Trends
mashable.com 4/4/2009 — One of the great things about Twitter is that it is a great place to track emerging trends. When major events or big stories occur, people tweet about it and it inevitably ends up at the top of Twitter Search as a top trend. But this only scratches the surface of tracking Twitter trends.
...
Twitter to seek revenue from businesses
| Technology
reuters.com 3/26/2009 — SAN FRANCISCO (Reuters) - Internet start-up Twitter is taking a much-anticipated first-step in its quest to parlay its popularity into revenue by offering certain customers an expanded range of services. The company is preparing to offer commercial ...
The Twitter Platform: 3 Years Old and Ready to Change the World
readwriteweb.com 3/24/2009 — Twitter marked its 3rd birthday this weekend and the site that Nielsen called the fastest growing social network last month shows no signs of slowing down. While active participation by users is a great show of strength, the use of Twitter as a ...
Finding the Right “Brand Voice” on Twitter
mashable.com 3/11/2009 — Kai Turner is head of Information Architecture at Agency.com – London. You can follow him on Twitter .
When businesses open an account on Twitter, they must consider the right “Brand Voice.” One that is appropriate for what they want to say, and ...
Twitter trounces the terrible twos, turns three
venturebeat.com 3/23/2009 — Today, Twitter turns three . It’s a birthday some might not have thought the service would make after severe downtime and reliability issues during its second year in existence — or, the “terrible twos,” as some may call it. ...
Mayer-Aniston breakup: Blame Twitter? —
CNET News.com 3/23/2009
Tabloids are saying that the fizzled relationship between the singer and the former Friends actress ended because he was constantly updating his Twitter account when he said he was too busy to spend time with her.
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