koreatimes.co.kr - 10/29/2008
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Staff Reporter LG Electronics is changing its strategy in the mobile business to less-pricey and low-end handsets. The world's No. 4 phone manufacturer will sell half of its products in emerging markets through the aggressive introduction of phones priced at $100-$150, LG Electronics Chief ...
gsmarena.com - 10/31/2008
lge.com - 11/3/2008
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lge.com —
Seoul, Korea, November 3rd, 2008- LG Electronics, Inc.
(LG) , a worldwide technology and design leader in
mobile communications and Microsoft Corp. (Microsoft), the worldwide leader in software, services and solutions, today announced the signing of ...
(more)
Press Releases
mobilesyrup.com - 10/26/2008
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mobilesyrup.com —
Bell Mobility News Bell to release the LG
Reveal with “Shimmer Kit” LG and Bell have announced
a new fashion phone called the LG “Reveal” with no hesitation to promote it as looking like a make-up compact. This will be available in a flowery designed ...
(more)
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LG aims for low-tier device sales boost
IntoMobile - Cell Phone News, Information, and Analysis —
... The Korea Times is reporting that LG is changing its strategy in Mobile, to aim for lower-end handsets - i.e. those in the $100-150 region. ...
LG to Target Emerging Markets
Phone Scoop - Latest News —
... the phones it produces in certain Asian, Africa and Latin American markets through an "aggressive introduction of phones priced at $100-$150." LG has focused most of its efforts, especially in the U.S., on mid-range devices. The North American market makes up for about 45% of LG's current sales, and the company sold 23 million handsets worldwide in the third quarter, compared with 27.7 million in the second quarter. LG wants to be the world's third-largest supplier of mobile phones. more info at Korea Times ...
LG puts an emphasis on emerging markets
Engadget Mobile —
Filed under: LGChalking up the decision to a gloomy economic outlook, LG has said that it intends to shift its production and marketing strategies over the coming years to sell fully half of its lineup in emerging markets in the $100-$150 range. The low-cost phone market is a truly brutal one for manufacturers -- so brutal, in fact, that Nokia has come right out and said that it chooses not to compete in it -- but LG is now saying that it'll be happy with single-digit profit margins in that arena now that it's gotten over fears that playing dirty ...
LG to hone low-end handset offerings in 2009
Unwired View —
... Currently, the majority of LG handsets are either high-end smartphones, or luxury phones. Hopefully, they will start on a new campaign soon that will see the rise of lower-end but still highly functional handsets from them. As one insider points out, LG knows that they are “weaker than rivals in low-end portfolios in emerging markets.” But the company is “in transition and mulling over whether to go one-step further,” regarding this.
Korea Times via Phone Scoop
Similar Posts: LG working on 10 new ...
LG to push out low-end handset to emerging markets
Phones Review —
... Jung Do-hyn has stated: “We will settle for a single-digit profit margin in the low-end market by 2011.” And that LG will expand outsourcing channels to reduce cost and keep up with flexibility for rapidly changing emerging markets.
LG sold twenty-three million mobile phones globally in the 3rd quarter which included the Secret and the Viewty. This U-turn is also to keep in line with the downturn of global economy stated analysts.
Source – koreatimes
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