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Ken Auletta
Media Interviews In their own words Ken Auletta: Google Is Not Trying to Harm Old Media Many executives in traditional media fervently believe Google aims to conquer the world, says the author of a new book about the Internet giant. At least Google passed on buying the New York Times.  ...
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Google Mulled Buying New York Times, Auletta Says
BARRONS.com: Tech Trader Daily — ... rejected the notion of buying the New York Times (NYT), according to author Ken Auletta, the author of a new book on the search engine giant called Google: The End of The World As We Know It. Auletta said Google co-founder Larry Page and CEO Eric Schmidt told him that they worried such a deal would damage its status as a neutral source. Auletta made the comment in an interview with the web site I Want Media. Here’s the relevant excerpt: ...

We Can Think of Several Hundred Million Other Reasons
Valleywag — Auletta: Google feared buying the NYT would "sabotage their identity as a neutral search engine."

Would Google Be Evil For Buying The New York Times?
Google Watch — Bloggers and reporters are reviewing Ken Auletta's new book "Googled: The End of The World as We Know It," where the New Yorker writer notes that Google CEO Eric Schmidt and Google Co-founder considered buying the New York Times. Evil alert! I haven't read the book from Penguin Press yet, though I requested a copy today. The title alone sets us up for a treatment of an industry-changing company. It looks from this interview on I Want Media that Auletta is painting Google as a company that is altering the course of media: Google ...

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