Blog Reactions
VentureBeat: Location-based advertising: Place trumps traditional targeting
mocoNews: JiWire Raises $11.1 Million For Wi-Fi Ad Network
Techradar - All the latest technology news: In Depth: Broadband on the move: free Wi-Fi vs 3G
Kelsey Group Blogs: Targeting WiFi Users: A Conversation with JiWire
GigaOM Network: Wi-Fi Cafe Users Love Apple and Like to Spend [GigaOM]
Location-based advertising: Place trumps traditional targeting
VentureBeat —
... Anne Bezancon is the founder and president of 1020 Placecast, a San Francisco company that matches advertisers and publishers interested in serving relevant ads based on location. Previously, she served as vice president of directory services for online wi-fi hotspot catalog JiWire, and as chief executive of content management software company ...
JiWire Raises $11.1 Million For Wi-Fi Ad Network
mocoNews —
... JiWire, the San Francisco-based company that started off as a Wi-Fi directory and evolved into an ad network that helps Wi-Fi hotspots generate revenue, has raised $11.1 million in new funding, ...
JiWire raises $11M for WiFi hotspot advertising
VentureBeat —
... JiWire, a WiFi hotspot ad delivery service, has raised $11 million in funding. Chief executive Kevin McKenzie says the recent round will go toward expanding the company’s ongoing sales and marketing efforts, as well as research and development. ...
In Depth: Broadband on the move: free Wi-Fi vs 3G
Techradar - All the latest technology news —
... Finding free and open networks can be difficult, so it was essential to prepare. "Before I left I checked the internet to locate free open hotspots. A few savvy businesses have cashed in on the need for Wi-Fi, most famously McDonald's, but also Wetherspoons pubs, Slug and Lettuce, Prêt a Manger and Coffee Republic shops. Websites such as www.jiwire.com and ...
Targeting WiFi Users: A Conversation with JiWire
Kelsey Group Blogs —
Today I had the chance to talk with David Staas, newly appointed SVP of Marketing at JiWire. The Panorama Capital backed company has a network of 25,000 wi-fi hotspots through which it reaches 15 million monthly uniques. It serves targeted ads based on location and audience.
At the heart of this targeting are the data the company has compiled over the past few years on these wi-fi networks — who they are, where they are, and what their typical audiences are. Its partners are top public wi-fi networks like AT&T, T-Mobile ...
TKG Data and Analysis: A Weekly Recap
Kelsey Group Blogs —
... levels from those that have begun to offer it. The numbers we’ve heard from the likes of eLocalListing, Weblocal.ca and Brownbook are that listings with video are seeing anywhere between 2x and 12x CTRs over listings that don’t have video. (read more…)
Targeting Wi-Fi Users: A Conversation With JiWire
Today I had the chance to talk with David Staas, newly appointed SVP of marketing at JiWire. The Panorama Capital-backed company has a network of 25,000 Wi-Fi hotspots through ...
Wi-Fi Cafe Users Love Apple and Like to Spend [GigaOM]
GigaOM Network —
... While you’re enjoying a cup of joe in a local cafe, the folks sitting around you typing on their laptops and smartphones could very well be purchasing something online. Nearly 38 percent of people who use a cafe’s Wi-Fi say they make an online purchase during their visit, according to the findings of a report released today from mobile media company JiWire. Of those, more than half say they’re making a personal buy, while just 15 percent say they’re making a business purchase. ...
Wi-Fi Café Users More Likely To Make Purchases
WebProNews Feed —
... "The findings completely challenge the assumption that this is a task-oriented audience just checking e-mail or doing work. Instead, they're fully engaging the internet when on the go - using social networks, researching products, and actively buying goods and services," said Kevin McKenzie, CEO of JiWire. ...
iPhone, iPod touch dominate Wi-Fi usage, according to a new JiWire report
Macsimum News —
... JiWire, a mobile audience media company, has released its inaugural “Mobile Audience Insights Report” with new data revealing demographic and behavioral interests of Wi-Fi users. And the iPhone and iPod touch dominate Wi-Fi usage. ...
Apple Roundup
Mobility Site —
... Lastly, a strange little bit of news found in a recent report from mobile media company JiWire. According to their study of cafe hotspots, cafe mobile device usage is overwhelmingly Apple flavored. The iPhone and iPod Touch make up an insane 98 percent of mobile gadgets used in cafes with Wi-Fi (that doesn;t include notebooks or netbooks). The iPhone accounts for 54.2 percent of cafe WiFi connections and the iPod Touch for 43.4 percent. The closest competitor is the the PSP of all things, with 1.2 percent. I think these numbers mainly make clear that the demographic that uses ...
iPhone Dominates Mobile WiFi Usage
Mashable! —
... has just issued its report for mobile usage trends in the first half of 2009. There’s a lot of data to grok, but some of the most interesting findings relate to how built-in WiFi connections and hotspot access on phones is becoming increasingly ubiquitous. ...
In-Flight ad system lets flyers kill time for free
VentureBeat —
Wi-Fi advertising network JiWire, which serves ad pages to coffeehouse laptop users, has partnered with in-flight broadband provider Row 44 to create a portal called Skytown Center that will let laptop-toting flyers surf the best version of SkyMall ever.
JiWire will deliver the ads to Skytown’s home page, as shown in the mockup below. Depending on how the airline configures the system, flyers may have their choice of Internet access, ad-supported free Internet access, or free advertising content. Skytown Center shoppers will be able to
For now, no airlines have officially ...
Ads On a Plane: Free Wi-Fi Coming to Airlines
Mashable! —
... Mobile media company JiWire and satellite broadband provider Row 44 are teaming up to deliver an in-flight Wi-Fi system that will come to you for free via advertising support. ...
Free Wi-Fi on Planes Expected
dailywireless.org —
Satellite broadband provider Row 44 and mobile media company JiWire are teaming up to deliver free in-flight Wi-Fi supported by advertising.
Under the partnership, JiWire will provide advertising from over 100 advertisers. These will be displayed on Row 44’s new Skytown Center virtual mall, an in-flight portal.
The ad network will target the coveted “business traveler” demographic. The system is expected to launch fully on at least those two airlines this fall.
Southwest and Alaska ...
Free Plane-Fi Expands to Virgin America
dailywireless.org —
... Wi-Fi on Virgin America is powered by Gogo Inflight internet. Gogo uses Aircell’s terrestrial service and dedicated 800 MHz frequencies and works on all WiFi enabled devices including most laptops and PDAs.
Gogo, a terrestrial-based service, is competing with satellite-based Row 44 and mobile media company JiWire to deliver free in-flight Wi-Fi.
Under the Row 44 partnership, JiWire will provide advertising from over 100 advertisers. These will be displayed on Row ...

![VoIP on the iPhone Without Wi-Fi [GigaOM]](http://images.dailyradar.com/media/uploads/tech/story_story/2008/12/10/voip_on_the_iphone_without_wi_fi_gigaom.jpg)

