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Dell's Mystery 'Adamo' Could Be Thinner than Air
Bits — ... after all, which says the product is coming soon. Throw Adamo and Dell into a search engine, and you get nothing. Well, make that almost nothing. A luxury goods publication appears to have some early marketing collateral from Dell for Adamo. “Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air,” Uptownlife.net writes . But most telling of all might have been the reaction of Michael Tatelman, Dell’s vice president in charge of consumer sales and marketing, to my question about whether or not Dell had an Air-like product in ...

Dell 'Adamo' Could Be Lighter, Thinner Than MacBook Air [Rumor]
Gizmodo — According to this teaser site and this fashion site, Dell has a laptop coming that may be both lighter and thinner than the MacBook Air. The NYT visually quotes Tatelman, Dell's VP of consumer sales of marketing, with a reaction of his "mouth [gaping] open and his eyes [darting] away." Tatelman followed with: I think we need to get some iconic products out there, so people associate Dell’s brand with other things.” Namely, that’s goodbye to clunky, and hello to sleek. And an analyst says that Dell could "shave ...

What is the Dell Adamo? A MacBook Air Competitor?
Mobility Site — ... A luxury goods publication appears to have some early marketing collateral from Dell for Adamo. “Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air,” Uptownlife.net writes. ...

New Dell Laptop: Thinner Than Air?
Today @ PC World — dell, adamo, laptop, ultralight, mini-laptop The Dell Adamo is definitely coming, as evidenced by Dell giving it its own Web site featuring only the Adamo name and the words "coming soon." But what the Adamo will be is the subject of a fair amount of speculation. macbook, air, apple The most popular rumor is that the Adamo will be an ultrathin laptop to compete with Apple's Macbook Air. According to multiple sources, the rumors seem to have started with fashion site UptownLife reporting that "Rumor has it that Dell is coming out with a computer ...

Bits: Ultra-Light Laptop From Dell?
NYT > Technology — ... after all, which says the product is coming soon. Throw Adamo and Dell into a search engine, and you get nothing. Well, make that almost nothing. A luxury goods publication appears to have some early marketing collateral from Dell for Adamo. “Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air,” Uptownlife.net writes . But most telling of all might have been the reaction of Michael Tatelman, Dell’s vice president in charge of consumer sales and marketing, to my question about whether or not Dell had an Air-like product in ...

Dell Confirms Adamo is MacBook Air Competitor [Dell]
Gizmodo — The (pulled) post on fashion site UptownLife that suggested Dell's Adamo is a MacBook Air rival was actually a Dell ad, a spokesman admitted to the NYT. Which confirms it's a MacBook Air thinger. [Bits] ...