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doublefusion.com - 12/1/2008
In-Game Advertising. Putting Advertising in Play
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DOUBLE FUSION ADDS TOP-TIER PLAYSTATION®3 GAME PUBLISHERS TO ITS GROWING NETWORK OF GAMES FOR EVERYONE Leading In-Game Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising ...
adweek.com - 12/4/2008
Advertising | Ads | Advertising Agencies | Campaigns | News
— adweek.com — From print to online advertising trends, advertising professionals can read all about the latest advertising news at... Adweek. Keep on top of the latest happenings in the advertising world, from online video advertising to the latest funny TV ... (more) Advertising | Ads | Advertising Agencies | Campaigns | News

Comments vote down iSmashPhone - Turn your Phone into your MyPhone found this 12/4/2008found this
Sega: iPhone hardware as powerful as Dreamcast
macnn.com - 11/27/2008
Sega: iPhone hardware as powerful as Dreamcast
— macnn.com — The hardware in the iPhone is about as powerful as the now-defunct Dreamcast console, according to Sega... of America president Simon Jeffrey. The comparison comes from an interview at this week's E3 gaming expo, and refers to Sega's last official ... (more) Sega: iPhone hardware as powerful as Dreamcast

Comments vote down Electronista | The Macintosh News Network found this 11/27/2008found this
THQ signs up Massive for in-game advertising
venturebeat.com - 11/24/2008
THQ signs up Massive for in-game advertising
— venturebeat.com — As game publishers look for more ways to pull in revenues, in-game advertising is catching on. Today,... game publisher THQ is announcing that Microsoft’s Massive division will become the exclusive provider of in-game ads for THQ’s Xbox 360 ... (more) THQ signs up Massive for in-game advertising

Comments vote down The Microsoft Blog found this 11/24/2008found this

Blog Reactions

Joystiq [PlayStation]:  Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway

paidContent:  Gaming Roundup: E-Books On Nintendo DS; Acclaim's RockFree; AOL's PlaySavvy; DoubleFusion/PS3

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Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway
Joystiq [PlayStation] — ... know will be a hit with gamers and the marketers looking to reach them." Double Fusion will be specifically targeting male consumers, ages 18-34 in their various campaigns. Next time you play a Sonic game, don't be surprised to see him wear some Nike shoes. Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway originally appeared on PS3 Fanboy on Mon, 01 Dec 2008 11:25:00 EST. Please see our terms for use of feeds.   Read | Permalink | Email this |  ...

Gaming Roundup: E-Books On Nintendo DS; Acclaim's RockFree; AOL's PlaySavvy; DoubleFusion/PS3
paidContent — —Nintendo releases e-Book collection for DS : Move over Kindle, there's a new e-Reader in town—the Nintendo DS. Well ... not quite, but the game giant did announce the availability of "100 Classic Book Collection" today. The game features classic tomes from Charles Dickens, Jane Austen and Shakespeare, among others. DS owners flip the portable console on its side to read, use the stylus to flip through pages, and can even search through and bookmark segments. Currently, the title is only slated for a European release, with 10 additional titles available via download via the DS Lite Wi-fi feature. Still, U.K.-based tech site ...

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