Apple's Got a New Video Format: iFrame [Apple]
Gizmodo —
The most interesting about the iMovie update that dropped yesterday is that "improves compatibility" with camcorders using the iFrame video format. The iFrame video format, you say? Why yes, it's a new video format from Apple. iFrame's based on industry-standard codecs H.264 and AAC, but it's got a standard res of 960x540 and it's designed by Apple "to speed up importing and editing by keeping the content in its native recorded format while editing." Currently, the only two camcorders using iFrame are the Sanyo VPC-HD2000A and VPC-FH1A. ...
Apple produces a KB article on iFrame
9 to 5 Mac - Apple Intelligence —
... Apple's new iFrame format kind of blind-sided us. While we catch up, we'll provide some of the more interesting tidbits. We'll start with Apple's just posted KB on the subject. ...
Apple iMovie 8.0.5 update debuts new iFrame video format
AppleInsider —
... Published: 07:00 PM EST Apple has created a new video format called iFrame for use by camcorders, allowing optimized import into iMovie for editing. A support article describing the new format, which was just added to iMovie 09 in the 8.0.5 update, says the new iFrame Video format "is designed by Apple to speed up importing and editing by keeping the content in its native recorded format while editing. Based on industry standard technologies such as H.264 and AAC audio, iFrame produces small file sizes and simplifies the process of working with Video recorded with your ...
Just what we needed: a crazy video standard from Apple!
CrunchGear —
... Why would you do this, Apple? I know you don’t like the usual resolutions out there, but did you have to go and throw another one on the pile? That’s why there are so many competing formats in the first place. 960×540 H264 MP4? Sure, I could select those specifications if I wanted them, but why would I? Most cameras shoot to VGA or 720p now. Why would you decide to popularize a format that is exactly halfway between them? The idea, supposedly, is “keeping the content in its native recorded format while editing.” Great! What a great idea! Oh ...
Apple Presents Yet Another Video Format
ZiggyTek Blog —
... Just to increase the confusion consumers have when they shop for camcorders, Apple has introduced a new video standard called iFrame. ...
El formato iFrame de Apple
Gizmología —
... Pero la novedad en esta actualización es que Apple introduce un nuevo formato de vídeo: iFrame. Este formato tiene una resolución de 960×540 píxeles, algo que queda muy lejos de un formato en alta definición como 720p o 1080p. ...
Apple’s iFrame video format setting the stage future devices?
MacDailyNews —
... the stage future devices? Wednesday, October 14, 2009 - 11:46 AM EDT Apple' new iFrame Video format, which bowed yesterday in two new cameras from SANYO and Apple's iMovie 8.0.5 release, is designed by Apple to speed up importing and editing by keeping the content in its native recorded format while editing. Based on industry standard technologies such as H.264 and AAC audio, iFrame produces small file sizes and simplifies the process of working with Video recorded with your camera. According to Apple , "Setting a camcorder to record in the iFrame (960 x 540) format will ...
Update for iMovie ‘09 Brings Support for New Nanos, Industry Standard
TheAppleBlog —
... The smaller sizes are not surprising, considering iFrame records video at a resolution of 960×540 (at 30fps). While a little higher resolution than SVGA, it’s still shy of HD’s lowest standard offering, (1280×720). Apple released a support document on its website briefly describing iFrame: ...
Apple KB Updates: Windows printing, multiple iPods with one Mac, iMovie '09, and more.
MacFixIt —
... The recently released update to iMovie '09 adds support for a few new camcorder models and types. This article covers the types of camcorders that should work, but in addition to mentioning known incompatibilities, the article also states a disclaimer about the accuracy of this article because of the ever-evolving digital video landscape. iMovie '09: About the iFrame Video format The new iFrame video format is briefly discussed here, along with how to set up a camcorder to use the format, and which camcorders currently support the new format (there are only two, both from ...
Sanyo Camcorders Use Apple’s New iFrame Movie Format
Wired: Gadget Lab —
... odd one, though, especially as both Sanyo’s cameras shoot 1080p at 60fps. We imagine that the iFrame mode will be a little like shooting jpegs on a RAW-capable camera — easy and quick to use straight from the camera but also of lower quality. Still, it’s helpful when buying a camera to know it will work with the software you have, and as the boxes have a big iMove logo on the side (something you’d never see on an Apple box) you’ll know right away.
iMovie ‘09: About the iFrame Video ...




