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Hulu Doing Great, But Why So Shy about Numbers?
Hulu is doing a big PR push today around the birthday of its beta, with profiles in the New York Times and USA Today . The company shared some nice stats, like its impressive Nielsen numbers ( our story ) and its viewers’ receptiveness to ads. For instance, a study of four brands showed ...
Advertising: Web Site’s Formula for Success: TV Content With Fewer Ads
nytimes.com — The online video Web site Hulu distinguishes itself with a memorable advertising experience, with fewer ads and... more control over them for the viewer. > (more) Advertising: Web Site’s Formula for Success: TV Content ...
Brains behind Hulu leaves NBC
Brains behind Hulu leaves NBC
news.cnet.com — George Kliavkoff, the man who helped draw up the blueprint for a string of successful digital media... services--from Hulu to Major League Baseball Advance Media--is leaving NBC Universal at the end of the year, CNET News has learned. George ... (more) Brains behind Hulu leaves NBC
MTV Launches A Hulu For Music Videos. Can It Steal YouTube's Viewers?
MTV Launches A Hulu For Music Videos. Can It Steal YouTube's Viewers?
alleyinsider.com — The jury's still out on Hulu's economics, but one thing's for sure: The NBC-News Corp.-owned site has... been a huge success with viewers, streaming hundreds of millions of free, ad-supported TV shows and movies. Will a new, similar service from ... (more) MTV Launches A Hulu For Music Videos. Can It Steal ...
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Hulu doesn’t suck: Is that success?
mathewingram.com/work — ... lets you pause and even embed video. It’s not available outside the United States, of course, but there are ways of getting around those restrictions if you really want to. There’s lots of great content on Hulu too, including some of my favourite old TV shows like Time Tunnel and I Dream of Jeannie and whatnot. So all in all, it’s done pretty well for itself — and it has the numbers to prove it (although not enough for Liz Gannes at NewTeeVee). At the same time though, I must admit that something bothers me about ...

D’oh! Simpsons Worth More on Hulu Than on FOX [NewTeeVee]
GigaOM Network — ... Hulu isn’t shy about touting its ad effectiveness. Last year, the company released stats saying that Hulu increased purchase intent by 28 percent and message association by 22 percent. Meanwhile, 93 percent of Hulu users surveyed say Hulu has the right amount of ads. ...

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Hulu is celebrating its first birthday today and in order to commemorate the occasion, the service released a slew of figures detailing how well it has performed over the past year.