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How Apple sliced its pie in 2009
How Apple sliced its pie in 2009
The Mac and iPod slices shrank between '08 and '09. iTunes grew a bit. iPhone grew a lot. Steve Jobs likes to describe Apple's (AAPL) business model as a stool built on three-legs: the Mac, the iPod and the iPhone. But a quick glance at the 2009 Form 10-K, which Apple filed on ...
Exclusive Picture Of Unlaunched Apple Tablet (circa 1990)
Exclusive Picture Of Unlaunched Apple Tablet (circa 1990)
techcrunch.com — Yeah ok it isn’t that Apple Tablet. But this is a picture, taken around 1990, of the... Apple Pen Mac, a little known and never launched Apple tablet project. As far as we can tell there is no other image of this device anywhere on the Internet, and ... (more) Exclusive Picture Of Unlaunched Apple Tablet (circa 1990)
Apple's 2009 ad budget: Half a billion
Apple's 2009 ad budget: Half a billion
brainstormtech.blogs.fortune.cnn.com — Those Get-a-Mac spots aren't cheap, but they deliver a lot of bang for the buck Photo: Apple... Inc.. Apple ( AAPL ) shells out a ton of money for advertising. In fiscal 2009 it spent $501 million, according to the 10-K form filed Tuesday. ... (more) Apple's 2009 ad budget: Half a billion
Apple Tweaks Operations For Holiday Season
ifoapplestore.com — The last three months of each year always bring a rush of shoppers to Apple’s stores, creating... record revenues but also challenging the stores to maintain the “surprise and delight” that visitors have come to expect during the ... (more) Apple Tweaks Operations For Holiday Season
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Macs account for 37.7% of Apple’s revenue (iPods, 22.1%, iPhones, 18.5%)
Macsimum News — ... The Mac and iPod still bring in the biggest part of Apple’s total sales revenue—37.7% and 22.1%, respectively—but their shares of the pie are shrinking, reports Fortune. ...

Apple’s net sales by product 2008 vs. 2009
MacDailyNews — ... back to 2007) that grew 266%. The iPhone now accounts for 18.5% of Apple's sales, just behind the iPod." Elmer-DeWitt reports, "The fourth leg of the chair is the line item Apple calls 'other music related products and services'" but which is mostly iTunes Store sales — music, video and apps. It continues to grow at a steady pace and now represents about 11% of Apple's net sales." The full article - recommended - has pie charts that clearly show the changes in Apple's product mix here . ...

iPhone's importance to Apple grows exponentially
9 to 5 Mac - Apple Intelligence — ... Fortune fired up the old Excel graphing function to create the charts at the right.  Notice the purple iPhone slice of pie is growing at such a fast rate that the other pieces of pie (iPod and Mac) may not be larger in the coming years. ...

iPhone increasingly important to Apple's bottom line
The latest news from the mobile content industry — iPhone accounted for 18.5% of Apple's total sales revenue in its 2009 fiscal year, according to the company's latest SEC filing. Fortune has been doing the sums , and has pretty graphs showing how this has risen from 5.7% of Apple's total sales the previous year. iPhone is thus easing the company's dependence on its Mac and iPod product lines, which accounted for 44% and 28.2% of total sales respectively in 2008, but 37.7% and 22.1% in 2009. Meanwhile, the 'other music related products and services' category, which includes sales of music, video and apps through iTunes, ...

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