Follow TechBlips on Twitter
How’s That Online Only Newspaper Thing Working Out?
Andy Beal's Marketing Pilgrim —
... Over at All Things D, Peter Kafka takes a look at what the ‘paper’ is doing these days. He is still predicting that this experiment will fail due to lack of advertising revenue to support even the skeleton crew that remains behind. The article states ...
Online Only Seattle PI Growing?
Screenwerk —
... AllThingsD cites a Hearst press release that argues the massively downsized and online only Seattle PI is doing better than expected:
Two months after becoming the nation’s largest newspaper to move to an all-digital news model, seattlepi.com’s year over year numbers show that it has more users this April than last April, when the Post Intelligencer was still publishing with an 80% larger staff, an amazing feat for an online venture with a newsroom of 20.
In April, its first full month of operation, seattlepi.com had 4.3 million unique visitors, ...
Googlers Give Commencement Addresses
Silicon Alley Insider —
... advertisers “more control over targeting, bidding, and distribution of your advertising campaigns.” [SEL]
MLB.TV expects to undo blackout restrictions soon [Business of Video]
The hardware behind Wolfram Alpha [Royal Pingdom]
Microsoft's anti-Mac ads are starting to work [AdAge]
Behavoiral-targeting ad firm NebuAd shutters [MediaPost]
Online-only SeattlePI.com is growing with a smaller staff [MediaMemo]
Googlers give commencement address [Blogoscoped]
Join ...
Linkpost | 5.19.2009
TechBlog —
... • Hearst: Zombie Seattle Paper Doing Better Than the Original - Says the Seattle-PI's online-only newspaper is seeing increased traffic but only by about 1.6 percent. • ...
Hearst Says SeattlePI.com Is Growing With An 80% Smaller Staff
Silicon Alley Insider —
... newspaper SeattlePI.com is growing even with an 80% smaller staff. From a statement: During the last week of April, the site broke its one-day unique user record since going online-only. There were 324,000 unique visitors on April 30 the 4th highest day in terms of unique visitors in 2009 breaking previous records set since going online only on April 29 (290,000) and April 27 (283,000). Total page views for those days were 1.5 million, 1.4 million and 1.5 million, respectively. MediaMemo's Peter Kafka doesn't think its enough traffic for the site to remain sustainable: I still ...
Seattlepi.com shows there's life for online-only newspapers
Yahoo! Tech Advisors —
... owner Hearst calls the results after two months of online-only operations "encouraging" and notes that traffic to the website is on the rise, despite the massive cuts in staff (and, obviously, a commensurate decrease in original content). Perhaps there's life in this idea after all, with locals resolutely keeping their regional press alive despite its lack of a print counterpart. But can it work in the form it's taken so far? One source in this All Things D story (awesome headline: " Hearst: Zombie Seattle Paper Doing Better Than the Original ") says that staffing of 20-plus ...
