businessweek.com - 10/24/2008
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If you hadn't noticed, Apple's "I'm a Mac" ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered...
microsoft.com - 10/23/2008
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microsoft.com —
Word Version Word (207kb) Word Version Excel (102kb)
XBRLVersion Earnings - XBRL v2.1 (291kb) Microsoft Reports Record
First-Quarter Revenue Revenue surpasses $15 billion with healthy sales of enterprise software and Xbox 360 consoles REDMOND, Wash. — ...
(more)
Microsoft Reports First-Quarter Earnings
venturebeat.com - 10/24/2008
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venturebeat.com —
Buried in the first quarter earnings report from
Microsoft is an astounding fact. For the first time
that I can remember, Microsoft closed the quarter with less cash than Apple. Cash, cash equivalents and short-term investments for Microsoft add up ...
(more)
Microsoft closes the quarter with less cash than Apple
updates.zdnet.com - 10/20/2008
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updates.zdnet.com —
ZDNet Resources Microsoft starts another Windows 7 blog
For those who may be finding the Engineering Windows
7 blog a little ... theoretical ... for their tastes, there's a new Microsoft-backed Windows 7 blog that's just started up. by Mary Jo Foley ...
(more)
blog Resources
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StrangeCharm - Particle Debris (Week ending Oct 24)
The Mac Observer —
... The idea is that with a 3G/USB adapter, the MacBook could get onto the carrier’s 3G data network in those cases when Wi-Fi isn’t available. The carrier charges a monthly fee, just as for a mobile phone, but included is a subsidy that reduces the initial price of the MacBook. It’s an intriguing plan — one that sells more computers and makes more money for everyone without damaging Apple’s brand and higher, unsubsidized price. Alas, it was just speculation. On Monday, Peter Burrows offered the idea that Apple may be luring Microsoft into an ad war, one that Microsoft, given its ...
Related Content
It's Official: Apple Jumps the Shark
community.winsupersite.com 10/20/2008 — After Microsoft released its wonderful “I’m a PC” advertisements, I wondered what was next for Apple. After all, it’s ingenuous and libelous “I’m a Mac, I’m a PC” ads were instantly rendered moot by Microsoft’s more human and humble ads. How could ...
Apple Ads About Microsoft Ads About Apple Ads About Microsoft
technologizer.com 10/20/2008 — Apple released a couple of new “Get a Mac” ads today, and while I wouldn’t usually bother to mention that here, these ones are noteworthy: They make direct reference to Microsoft’s current $300 million ad campaign for Windows. ...
Graphic: How Apple is gaining on Microsoft
apple20.blogs.fortune.cnn.com 10/27/2008 — Here’s a chart that should keep Steve Ballmer up at night.
It compares Microsoft’s ( MSFT ) market share, revenue, net profit and growth rate to Apple’s ( AAPL ), using the numbers from each company’s most recent quarterly ...
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
blog.wired.com 11/1/2008 —
Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes ...
Apple ads blunt Microsoft's 'I'm a PC' campaign
computerworld.com 10/30/2008 — Apple's anti-Vista response to its rival's "I'm a PC" marketing campaign blunted Microsoft's efforts, according to Visible Measures, an Internet video metrics firm.
New Apple ads see 70% of MS ad views online
macnn.com 10/31/2008 — In the ongoing competitive ad campaign battle between Microsoft and Apple, the recent "Get a Mac" ads have achieved nearly 70 percent of the "I'm a PC" online views, according to Visible Measures viral video research that compared numbers only from ...
Electronista | Microsoft puts "I'm a PC" kiosk near Apple store
macnn.com 11/7/2008 — Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its " I'm a PC " marketing campaign, an AppleInsider reader has shown through a photo. The Windows developer has put a kiosk in front of at least ...
Apple Goes McCain On Microsoft With Mocking Attack Ads
techcrunch.com 10/20/2008 —
The advertising war between Apple and Microsoft continues. Apple’s latest TV spots mock Microsoft’s $350 million ad campaign for Windows Vista, suggesting that some of that money would be better spent fixing Vista. The ad is funny ...
Vista SP2 beta due next week —
CNET News.com
Microsoft confirms that it is indeed ready with a test version of the update, which will add native Blu-Ray support, faster searching as well as improved Bluetooth connectivity.
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