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googleblog.blogspot.com - 1/11/2009

Official Google Blog: Powering a Google search

— googleblog.blogspot.com — Not long ago, answering a query meant traveling to the reference desk of your local library. Today, search engines enable us to access immense quantities of useful information in an instant, without leaving home. Tools like email, online books and ... (more) Official Google Blog: Powering a Google search

Google

Comments vote downundo vote up Rough Type: Nicholas Carr's Blog found this 1/11/2009found this

33

technology.timesonline.co.uk - 1/11/2009

Revealed: the environmental impact of Google searches

— technology.timesonline.co.uk — Click here for how to reduce the footprint of the Web | Google's response to the story Performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea, according to new ... (more) Revealed: the environmental impact of Google searches

Google

Comments vote downundo vote up Rough Type: Nicholas Carr's Blog found this 1/11/2009found this

5

desktop.google.com - 1/13/2009

Download Google Desktop for the Mac

— desktop.google.com — Information when you want it, right on your desktop Thank you for downloading Google Desktop for the Mac! Click here if you had trouble downloading. Privacy Policy Click to activate video Install Google Desktop Fast and easy search Get gadgets for ... (more) Download Google Desktop for the Mac

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Google

Mac

Comments vote downundo vote up Wired: Epicenter found this 1/13/2009found this

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Ad Industry Roundup: Google; Burger King-Facebook; OPA
paidContent — ... —Google had 1M advertisers in '07: So while that secret is out, you can only guess how many more advertisers Google ( ...

Scale Economics
A VC — ... The Times Bits blog posted the news yesterday that Google has well over 1mm advertisers. If you click through and read the post, you'll see that the number is estimated to be between 1.3mm and 1.5mm currently. ...

Analyst: Google Has At Least 1.3 Million Advertisers (GOOG)
Silicon Alley Insider — ... At that rate, UBS Analyst Ben Schacter told the Times Google probably had between 1.3 million and 1.5 million advertisers by the end of 2008. ...

Google Advertiser Count: Well Over 1 Million
Screenwerk — ... This item appeared in the NY Times, based on an SEC filing: In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, 360,000 in 2005 and 600,000 in 2006. Ben Schachter, an analyst with UBS, said he expects the current number is likely to be between 1.3 million and 1.5 million. Google declined to comment on ...

Google’s long tail of advertising
Lost Remote — ... According to a SEC filing, Google had 1 million advertisers in 2007 at an average spend of $16,000/each equaling $16.6 billion in revenue. Estimates put the number of advertisers now around 1.3 to 1.5 million. With that large number of advertisers, Google has a competitive advantage in contextually targeting them to searches and content, yielding higher click rates. Not to mention the increase in competitive bidding for a limited universe of popular keywords. Now, it would be very interesting to see — although this data is not publicly available — how those ...

Google’s Growing Advertiser Base
Technology Liberation Front — ... The NYT reports that Google has recently disclosed in an SEC filing that it had 1 million advertisers as of 2007.  Some analysts suggest that Google’s growing scale will lead to higher ad prices: ...