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adage.com - 12/1/2008
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NEW YORK (AdAge.com) -- It looks as if Pontiac, Saab and Saturn could be on the General Motors endangered-brand list -- and with them some $300 million in measured-media spending.
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Doomed GM Brands Spent $400 Million On Ads Last Year
Silicon Alley Insider —
... Seeking a $25 billion bailout, General Motors could next week present to Congress a plan that would kill brands Pontiac, Saab and Saturn. GM spent about $400 million advertising the three brands during 2007, AdAge reports. ...
Related: gm to cut pontiac

