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Hulu's ad revenues to catch up to YouTube's?
Technically Incorrect —
... Mr. Amal makes YouTube's earnings sound like profit of doom: "YouTube is in a very tough place right now," he told the Financial Times. "Most of that user-generated content is worthless or illegal. The next 18 months will determine whether or not it was just an expensive mistake for Google." ...
Hulu To Be Bigger Than YouTube Next Year?
Silicon Alley Insider —
... Screen Digest estimates that YouTube will make $100 million in US revenue this year compared to Hulu's $70 million. Next year, the firm estimates, both will make about $180 million. (See article in FT) ...
Hulu is Catching Up With YouTube — Fast
Wired: Epicenter —
... YouTube had 83 million unique viewers in September, compared to Hulu's relatively tame 6 million. But Hulu's revenues are rising fast, and set to reach YouTube's surprisingly quickly, according to the Financial Times: ...
YouTube’s Got the Traffic, Hulu’s in the Money
Screenwerk —
... But these efforts haven’t yet paid off in a significant revenue stream. Along those lines, I was fascinated by a story in the Financial Times citing a financial analyst prediction that next year YouTube and its much MUCH smaller competitor Hulu will make about the same in ad revenue: ...
How Hulu is Like Obama
NewTeeVee —
... Amel told the Financial Times yesterday that he believes YouTube will generate roughly $100 million in revenue in the U.S. this year, compared with $70 million at Hulu. Next year the two companies will be on par, with Amel projecting each generating $180 million in the United States. Amel isn’t the first make such a prediction. Mark Cuban boldly ...
Why is Hulu more valued by advertisers than YouTube?
CrunchGear —
... Something’s wrong with YouTube, and it looks like Hulu stands to benefit. YouTube, as you’re all painfully aware, is primarily comprised of short videos of guys falling off their skateboards (embedded here), dudes ...
Online Advertising: Hulu Catching Up With YouTube?
ReadWriteWeb —
According to the Financial Times, Hulu, the online video service backed by NBC Universal and News Corp. is slowly catching up to YouTube in terms of advertising revenue. Screen Digest's Arash Amel forcasts that in 2008, YouTube will generate about $100 million in the U.S., while Hulu will make about $70 million. By next year, however, Amel forecasts that both sites will make about $180 million, even though Hulu only has a fraction of YouTube's traffic.
Sponsor
Clearly, Hulu's content of ...
Hulu wants me to tell you they're catching up with YouTube [Great Moments In Pr]
Gawker: valleywag —
... . Keep that in mind when you stumble upon a few dozen news reports today that claim "Hulu ... a smaller upstart backed by News Corporation and NBC Universal ... is forecast to draw level with Google’s YouTube in US advertising revenues next year." Any reporter who reads that sentence in the Financial Times instantly wonders, "forecast by who?" By the Financial Times? By Hulu executives? No, by Screen Digest. Take that as you will. ...
Around the Web 11.17.08: Oh my Hulu, what's up with YouTube?
L.A. Times Tech Blog —
...
-- YouTube getting serious? CNet
-- Hulu giving YouTube a real run for its money. Financial Times
-- UK to Canoe: Interactive TV isn't so red hot here. Paid Content
-- Your TiVo knows when you're hungry. Gearlog
-- Unhappy people watch more TV. University of Maryland
-- Computing pioneer to introduce supercomputer. NYT
-- For Yahoo, size ...
Hulu could catch YouTube in 2009 — in revenue, not traffic
VentureBeat —
... Maybe you’ve read some of the headlines this morning about the NBC and Fox-backed online video site Hulu “catching” or getting “ ...
Analyst Says Hulu To Match YouTube's U.S. Revenue Output In 2009: We Say, Maybe Not
paidContent —
... The "war" between Google's YouTube and NBCU/News Corp.'s Hulu continues to escalate—as some analysts are pegging Hulu to catch YouTube in terms of revenue output next year. In an FT.com article, Screen Digest analyst Arash Amel predicts that YouTube will generate about $100 million worth of U.S. revenue this year, to Hulu's $70 million. But by the end of next year, both video sites will generate about $180 million in revenues in the U.S. alone. Not bad for Hulu, which ...
YouTube is Fighting Hulu with Both Hands Tied Behind Their Back
Mashable! —
... brought the topic today in reference to news from the Financial Times regarding the revenue of the two video business units. ...
Linkpost | 11.18.2008
TechBlog —
... a delay, you can now download it to your iPhone. • OpenTable's iPhone app makes reservations a breeze - Useful site makes an even more useful iPhone app. • Apple releases fix for quirky MacBook glass trackpads - New MacBook, Pros didn't always register clicks on trackpads. This fixes it. • Breaking: Major League Baseball Signs Adobe for Streaming, Microsoft's Silverlight has Setback and Update on Silverlight 2 - and a glimpse of Silverlight 3 • Rival forecast to catch YouTube - NBC/Fox's Hulu is catching up. • Forbes memo confirms print, ...
Hulu 'To Catch YouTube' -- Great, But So What?
Techdirt —
The FT's got a story saying "YouTube is in danger of being upstaged commercially" by Hulu, the online video site owned NBC and News Corp. It's based on a report saying Hulu will make as much in advertising revenues as YouTube next year, about $180 million, despite having far fewer active users. Two points: first, is this really surprising given the strengths of Hulu's parents at selling advertising around content; second, when did this become a zero-sum game? The article sets up some sort of adversarial relationship between Hulu and YouTube, or between professional and ...
Hulu Gaining Fast on YouTube
Zatz Not Funny! —
The Financial Times reports that Hulu.com, the upstart video streaming and sharing site founded by NBC and backed by News Corp, is projected to equal or possibly even surpass YouTube in U.S. advertising revenue next year. This doesn’t remotely surprise me despite the fact that Google has been trying to monetize since acquiring YouTube two years ago. Why? Well, ask any young person, especially college students, how they’re getting their television. It seems most of them get at least some content online, and many are using Hulu.com as a source. ...
Is Social Advertising an Oxymoron?
Wired: Epicenter —
... Now YouTube is trying to emulate Hulu, the increasingly popular
video site launched last year by NBC Universal and Fox. Though Hulu,
which shows only professional content, just came out of beta in March
and still attracts only a tiny percentage of the viewers YouTube draws,
it’s projected to bring in $70 million
in advertising this year—compared to $100 million for YouTube’s US
operations. (Thanks to rights restrictions, Hulu so far operates only
within the United States.) Next year, according to an analyst at Screen
Digest, a media research organization, Hulu's ...
AP Picks Hulu As Best of the Web in 2008
Wired: Epicenter —
... Hulu launched in March as a joint venture between NBC and News Corp. Despite initial skepticism from across the web, it managed to prove there is a market for professional video online, and that people are even willing to sit through some ads to watch it.
While YouTube still dominates the market share for online video (the site served 83 million unique visitors in October, compared to Hulu's 23 million, according to ComScore), Hulu is catching up and is even predicted by some to match YouTube's U.S. ad revenue in 2009.
Hulu is at a bit of a ...
Is WallStrip’s Cancellation an Omen for Original Online Video?
Mashable! —
... one: though relatively inexpensive to produce and distribute (compared to network or cable TV), the costs of professionally produced online video are exceeding the revenue being generated by ads. And that’s a problem that’s not likely to be solved soon between the economic slowdown and the fact that the revenue that’s out there is flowing towards big media content being re-purposed for the Web. In fact, despite being 20x smaller in terms of video views, some estimates have Hulu catching up to YouTube in revenue this year.
Will we ...
