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forrester.com - 3/2/2009

Add Sponsored Conversations To Your Toolbox by Sean Corcoran - Forrester Research

— forrester.com — For Interactive Marketing Professionals ( Length: 6 pages ) Executive Summary ( This is a document excerpt... ) Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience a practice we call sponsored conversation. ... (more) Add Sponsored Conversations To Your Toolbox by Sean ...

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readwriteweb.com - 3/3/2009

Forrester is Wrong About Paying Bloggers

— readwriteweb.com — Analyst firm Forrester published a report this morning telling corporations that it's a good idea to engage... bloggers in "sponsored conversations," or the exchange of goods or credit in exchange for blog coverage. The report, titled " Add Sponsored ... (more) Forrester is Wrong About Paying Bloggers

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iPhone Pushes Mobile Gaming To $5.4 Billion
InformationWeek - All Stories And Blogs — Mobile gaming was once simple games like "Snake" that were meant to kill time, but the market is rapidly becoming a lucrative business. Thanks to smartphones like Apple's iPhone 3G, mobile gaming rose 20% and hit $5.4 billion in 2008, according to a new report from JupiterResearch . The report said overall game downloads were flat in the U.S. and Western European markets, but volumes rose in developing markets like India and China. While Java-based games saw a steep decline, those volumes were offset by a sharp increase of iPhone game downloads. "The combination of iPhone ...

iPhone Pushes Mobile Gaming To $5.4 Billion
TechWeb — Mobile gaming was once simple games like "Snake" that were meant to kill time, but the market is rapidly becoming a lucrative business. Thanks to smartphones like Apple's iPhone 3G, mobile gaming rose 20% and hit $5.4 billion in 2008, according to a new report from JupiterResearch . The report said overall game downloads were flat in the U.S. and Western European markets, but volumes rose in developing markets like India and China. While Java-based games saw a steep decline, those volumes were offset by a sharp increase of iPhone game downloads. "The combination of iPhone ...

iPhone Pushes Mobile Gaming To $5.4 Billion
textually.org — Thanks to smartphones like Apple's iPhone 3G, mobile gaming rose 20% and hit $5.4 billion in 2008, according to a new report from Jupiter Research. ...